Cheating in the Coca-Cola's advertisement Essay

Cheating in the Coca-Cola's advertisement - Essay Example One of the important skills in creating advertisement messages by companies is the use of a language that consumers are able to understand. This way, they are able to be convinced and persuaded to buy and test particular company products. This paper examines some of the language that is being used by Coca-Cola Company in advertising its products worldwide, it deconstructs the particular the language used, seeking to evaluate their effectiveness and impacts on customer behavior. In modern times, we live in a consumer world, the purchase patterns and behavior of consumers is not that they buy goods because they need them; rather, it is because of the utility its because of the pleasure and utility that is expected from them. In addition, the things that we purchase to portray the picture we are, in most cases, people link the things that have to what they do. Consumers spend most of their time desiring products that are perceived to have certain levels of utility. As soon as consumers get what they were longing to have, they have many other substitutes for them, for this reasons, consumers needs are usually described as being unlimited (Stachowski 67). On the other hand, producers are always aware of this phenomenon; they make products and do all they can to persuade consumers to buy as many goods as they can in order to make profits. Producers use a special language in order to inform, persuade and influence our buying patterns; this kind of communication that they use to influence consumers purchasing decisions is referred to as advertisement. Advertisement is a business on its own; it has to be creatively designed to engage customers in its communication. Advertisements are common on billboards, journals, internet and other forms of electronic platforms; they part of the consumers’ daily life. Successful companies are those that have clearly defined advertisements and

Business strategies Essay Example | Topics and Well Written Essays - 2750 words

Business strategies - Essay Example The aspect of employing diversification strategy is viewed as one of the effective as well as proficient business tactics, which assists the organisations to grow considerably in future. The word ‘diversification’ is typically linked with a specific transformation especially in the features relating with the aspect of product line or the business market of a business organisation. The major objective of implementing the facet of diversification strategy is to introduce new product in the business market along with attaining significant market share (Ansoff, n.d.). As a matter of fact, Toyota is always recognised as an innovative business organisation especially in the automobile industry. The aspect of innovation has been observed in the production system of the organisation along with the cost factor while taking the quality of its valuable products into greater heights. In this context, the main strategic reasons of Toyota in order to choose the aspect of diversificati on strategy include effectively complying with the business market demands and maintaining the technology in relation to environment friendly aspect which is constantly becoming a core principle of its several products. Furthermore, the other significant reasons behind Toyota pursuing the idea of diversification strategy broadly include viewing a better opportunity for synergy, increased rate of market competition in automobile industry and ultimately expanding its production facilities around the business world (Scribd Inc., 2012). Additionally, the different reasons behind Toyota pursuing the diversification strategy across its broad business operating regions can greatly be understood by focusing upon the targets that are made individually towards its the employees, business partners, shareholders, local community or global society and ultimately the customers. From the viewpoint of the staff, Toyota mainly prioritises diversification strategy in order to generate safer as well a s healthy working situation that would ultimately assist the organisation to make successful and effective growth in future. In terms of the business partners, Toyota strives for executing diversification strategy with the intention of establishing along with developing advantageous business relationship especially with the distributors or dealers and the suppliers. From the outlook of the shareholders, Toyota believes that the adequate execution of diversification strategy might ensure sustainable growth along with making strong and stable base for making business. With regard to the global society and local communities, Toyota realises the necessity of diversification strategy in order to respect the business culture along with the customs belonging to every country and contributing towards communal development. Moreover, with the intention of minimising congestion along with traffic accidents, the organisation i.e. Toyota deeply focuses upon the execution of diversification strat egies in relation to the global society or local community. Finally, from the perspective of the ultimate customers, Toyota seeks for delivering reliable and safe

Price control Essay Example | Topics and Well Written Essays - 1000 words

Price control - Essay Example Price control policies in history were put in place as portion of a larger income policy package while inducing wage controls as regulatory element. Price control takes two forms, a ceiling price (maximum) and the floor price (minimum) that can be charged in a market. These two forms of price control act as a regulatory element during shortages to prevent from market inflation (Rockoff, 67). The application of price control is comprehensible. However, price controls fail to safeguard many consumers and offend others. Controls hold out the promise of protecting individuals that are struggling to meet increased price. Therefore, the prohibition against moneylending, charging high interest on loans, is projected to protect individuals who are obligated to borrow out of desperation. For instance, the maximum price for bread was theoretical to protect the have-nots, who relied on bread for their survival. The rent controls were proposed policies to protect those who were renting when the demand for houses exceeded the supply thus; landlords were getting ready to â€Å"gouge prices† to their tenants (Stern, 140). Despite the appeal of frequent use of price controls, economists opposed them except in times of emergencies. According to statistics of 1992, 76.3% of the economists interviewed agreed with the slogan, â€Å"A ceiling on rents reduces the quality and quantity of house available.† An extension of 16.6% agreed with qualifications, and only 6.5% disagreed with the statement. Similar results were observed when the economists were interviewed about price controls: 8.4% agreed with the report: â€Å"Wage-price controls are a useful policy option in the control of inflation.† An extra 17.7% agreed with the results; however majority of the economist disagreed with the statement by 73.9% (Rockoff, 82). The main cause why majority of economists are cynical about price control is that they alter the allocation of resources. Remark made by an economist

Summary of patents and standards Essay Example | Topics and Well Written Essays - 500 words

Summary of patents and standards - Essay Example This invention comprised readable data for a computer, which represents an encoded pixel collection. The collection comprises several pixels organized to form a source graphic symbol of the part geometrically similar to an exclusive attribute of the intended graphic symbol. In addition, it is possible to pixel the target graphic symbol using one or more coded pixel cluster. This is the major assertion that the owner of this patent claim, which is similar to other claims. The main objective of this innovation is to encode graphic symbols founded on both the keyboard printable characters for instance letters and numbers and on other printable graphic symbols. Consequently, this will render the decoding more precise even when the printed symbols are only partly clear. The above assertion explains the first and second feature of the invention. The third feature of the invention, involves a technique for processing a printed document containing the intentioned computer legible graphic sym bols. This method can help in identifying the intentioned graphic symbols. This method serves various functions. First, it has a pixel collection fashioned by vision photographing, which are adequately identifiable even at high resolution.

Influence of alcohol on youths life Essay Example for Free

Influence of alcohol on youths life Essay Alcohol abuse among the youths has become a major concern in the recent past in various parts of the world. Alcohol is one of the most abused drugs with more than 60% of homesteads having access to alcohol. While in the past alcohol was not termed as a drug, today it is the leading cause of many deaths in the United States especially among the youths. Alcohol use and abuse by the youths has significant impact on their mental development and other health issues. Alcohol has been known to compromise the capability of a person to perform some of the normal tasks and also other complex tasks, the ability brain cells to retrieve information and it also slows information recording by the brain cells. Alcohol also has the effect of degrading coordination and slowing down reaction process. Apart from destroying the brain, alcohol abuse leads to other physical health problems as well as social and economic problems (Buddy, para 2). Currently, most youths drink due to peer influence or just to appear superior to their peers. Drinking has become a major problem in most colleges as more young people engage in alcohol drinking. In America for example, research has established that almost 50% of all students consume alcohol even before they reach their 8th grade (National Institute on Alcohol Abuse and Alcoholism (NIAAA), para 1). This trend continues as the students continue to 12th grade with the frequency at which alcohol increasing as students’ sets on adolescent and early adulthood. Some of the negative impacts associated with youth drinking include risky sexual activities, high risks to societies and individuals through road accidents and subsequent deaths, alcohol stimulated or induced brain damage, increased crime such as homicide, assaults and rapes all associated with alcohol, poor academic performance and poor general health of youths who take alcohol among other effects (National Institute on Alcohol Abuse and Alcoholism (NIAAA), para 1-2). This research paper will thus evaluate the various negative effects that alcohol abuse has on youths’ lives as well as their families and the society as a whole. Effects of alcohol abuse on youths As mentioned earlier, alcohol abuse is the leading cause of deaths in the United States as well as other parts of the world. Unlike in the past where terminal illnesses were ranked as the first killers in the world, today alcohol has been identified as the major killer around the world a scenario which has been attributed to the exposure of individuals to alcohol. Alcohol is one of the oldest drugs in the world. However, its abuse especially among the youths has increased in the recent past and its effects are felt across all nations (Felsted, pp 16). One of the major impacts of alcohol abuse on youth’s lives is that it interferes with the normal development process of the brains. Current research has established that brain development continues through the early twenties in a person. However, the pre-frontal cortex which is the part which is responsible for controlling cognitive ability and reasoning develops later in life as it takes a longer time to mature. Drinking in the early ages by a person (before the complete development and maturity of the brain) thus affects a person memory as it damages the region of the pre frontal cortex. Most of the youths who begin drinking do so at tender ages when their brain cells are still at the development stages. Brain cells develop when individuals are young and excessive drinking interferes with this development making young people more ineffective and unproductive. Research has established that most of the youths start drinking before the age of 16 (Barnes Brown, pp 45). During this period, it is the time when brain cells fully mature and intoxication with alcohol reduces or interferes with hormone release and functioning. Excessive use of alcohol reduces the capability of the brain to coordinate and integrate information thus interfering with good decision making process (Barnes Brown, pp 45). Academic degradation is another effect of alcohol abuse amongst the youths. As mentioned above, alcohol interferes with effective brain development as well as the ability of the brain to integrate and coordinate information to make meaningful translation of assimilated information. The ability of a person to comprehend and perform complex tasks and also to control impulses is controlled by the pre-frontal cortex which is destroyed by early age drinking. Alcohol abuse also slows down a person’s ability to be creative and make mature and meaningful decisions. Most of the youths who abuse alcohol are in their college levels or junior classes. Due to the negative impact alcohol abuse has on brain development and concentration capability, such youths end up performing poorly in their course work. Poor academic performance has various implications both in the short run and long run life of a youth. Mostly, students who perform poorly in class or course work end up getting poor grades which in turn forces the students to retake a course or a unit. Students who are forced to retake a course usually find it to be offensive and end up dropping out of school. This has further implications in their later life as it is difficult to find a descent job without good grades. Also, students who perform poorly in their academics are unlikely to find good jobs to support them and their families in the future. They thus end up with blue collar jobs which are not capable of supporting them financially in the long run (Buddy, para 4-6). Poor academic performance by youths and the subsequent loss of welfare has significant impact not only to the youths but also the communities in which they live in. Youths are the energetic and creative generation which is entitled to take up community development projects and to take care of the younger ones in their families in cases where parents are old or incapacitated. When youths are involved in alcohol abuse, they are unable to bring development in their communities thus affecting the overall development of these areas. Also, the government loses out as there are few youths to employ in more sophisticated careers thus end up importing professionals which can be costly. Alcohol has not only destroyed the future lives of youths but it has also destroyed the welfare of the families, societies and the overall economic growth of a country (Barnes Brown, pp 76). Another negative impact of alcohol abuse among the youths is that it leads to loss of jobs thus economic welfare. Alcohol is very addictive and once addicted; a person becomes alcohol dependence and cannot work effectively without it. Once in the blood stream, alcohol changes the normal functioning systems and makes it to become dependent on alcohol for functioning. Most of the young adults have lost some prestigious jobs due to alcohol addiction and abuse. Once fully addicted, a person cannot perform his or her duties and thus end up being retrenched or laid off from their work places. Loss of economic welfare renders a person incapable of feeding and taking care of his or her family leading to marital problems which may even lead to divorce or separation. Domestic violence associated with alcohol and drug abuse is the main reason given by most people while filing for a divorce. Alcoholics tend to become violent and unruly which have negative impacts on the children development. Most children who are brought up in families characterized by domestic violence tend to become reserved and perform poorly in class and they may even become violent later in their lives. Young married couples who abuse alcohol are more likely to raise unhealthy families and are even more likely to be violent and disorderly (NIAAA, para 5). Alcohol abuse among the youths also leads to increased crime and homicide cases. In America for example, over 36% cases of homicide which are reported are related to alcohol intoxication and abuse. 0% of these cases are reported to have been committed by young persons under the age of 25 years whose history verify excessive use of alcohol (Felsted, pp 22). Alcohol has different effects on adults and youths which make these two groups of individuals to behave different while under its effects. In adults, alcohol acts as a sedative which makes the adults to be more controlled even after they are totally drunk. On the contrary, alcohol acts as a stimulator for young people which make them to drink past the necessary or legal limits. Alcohol brings some kind of energy in young people which stimulates them to do things they would rather not do while sober. This explains why more homicide cases which are reported to be carried out by young people are linked to alcoholism. Other crimes which are commonly committed by young persons while under the influence of alcohol include rape cases, assaults and robberies. In America for example, over 45% of all rape cases are committed by young adults between the ages of 19 and 23 years while 44% of robberies and over 35% of assaults are all alcohol related. This is still the trend in most of the colleges where over 90% of all college rapes and violence are directly related to alcohol abuse. Most of the young persons who are imprisoned for homicide cases and rape cases attribute their actions to alcohol intoxication (Felsted, pp 25). Alcohol abuse amongst the youths is also an avenue through which most of the young persons are introduced to hard drugs such as cocaine, brown sugar, heroine and bhang. Young people are usually very eager and anxious to try out new things and love being adventurous. However, under the influence of alcohol, they become more vulnerable to be introduced to other dangerous drugs which are more fatal to their health as well as their lives. Under the influence of alcohol, young people are unable to make rational decisions which make it easy for them to fall prey of hard drugs abuse. Most of the young people who are today addicted to drugs say they were first introduced to such drugs during a drinking spree. Once introduced to such drugs, it becomes difficult to quit and even treat. Other health complications may arise which may not only be costly to treat but may lead to death. Drug addiction is hard to quit hence it can easily destroy the live of the youth (Barnes Brown, pp 109). Death is also another negative impact of alcohol on youths today. Alcohol intoxicates the mind making a person to act and behave irrationally. As already mentioned, youths are in their development stages and they are very energetic, curious and explorative. Unlike their counterpart adults, they tend to make decisions at impulse without thinking of the consequences that may accrue. Most of the youths who commit suicide are said to have prior being intoxicated with alcohol and other drugs. Alcohol is a leading cause of suicide cases which are reported around the world. Apart from suicide, most youths also meet their death while driving under the influence of alcohol. It is normal for the youths to explore and try out different things to satisfy their curiosity. Drinking is one of the means of doing this and at times they end up driving under this condition. This is dangerous as a person is not mentally and physically stable to drive which leads to major road accidents and deaths. Accidents caused by driving under the influence of alcohol are usually fatal and may cause further harm to other motorists and pedestrians as well. Families end up losing their children in such accidents all due to alcohol abuse. Another influence of alcohol on youths is that it leads to increased sexual activity amongst the youths which exposes them to dangers of contracting sexually transmitted diseases some of which may be terminal such as AIDS. Alcohol intoxicates a person and hinders rational thinking and decision making. Under the influence of alcohol, youths engage in sexual activities without reasoning or even taking precaution. This exposes or makes them vulnerable of contracting sexually transmitted diseases. Currently, most of the persons living with HIV/AIDS virus are young people and they attribute it to alcohol and drug abuse. Such diseases are terminal and before a youth realizes he or she is infected, he can pass it over to others especially when drunk. Once infected with sexually transmitted diseases especially those which are terminal, a person feels worthless and may even become ill to an extent that he or she cannot work normally or may even commit suicide. Youths who are energetic, creative and future leaders and pillars of the world thus end up dying due to alcohol abuse (NIAAA, para 7). Alcohol also leads to poverty both for the youths and their families in that once a youth becomes infected with sexually transmitted diseases; their families are forced to cater for him which requires finances. Alcohol also has other health issues in the lives of youths. Alcohol is the leading cause of liver cirrhosis and kidney failure problems. Such diseases require a lot of money to treat and usually lead to diversion of money from other family welfare issues. This may easily lead to family poverty thus further complications in family matters. Alcohol abuse among the youths also leads to stress among the family members as they try to help the addicted person. Apart from economic constraints in the family for medical care, excessive alcohol especially amongst the youths makes them to become unruly and disorderly. They may also become abusive both physically and emotionally and sometimes sexually. This may cause trauma in families and may even attract legal suits against the perpetrator. Most of the youths are incarcerated as a result of alcohol abuse. This is also costly to their families as well as the youths (Felsted, pp 43-46). Alcohol drinking by the youths also affects their reproductive and maturation systems. During puberty and adolescence, young people experience rapid growth and set the onset of maturity to adulthood. During this growth and development process, different hormones are released to aid in maturity of an individual and development of reproductive system. Alcohol destroys or tampers with the production of growth hormones thus slowing growth and development of productive organs, bones, and muscles. Excessive alcohol intake by youths especially in males can cause impotence or immaturity in development of sexual organs. Women who take excessive alcohol during their youth may also become infertile or develop other fertility complications in the future. This affects the future reproductive health of an individual as such people may become incapable of procreating. This is also a major reason for family breakups and divorces in the world (Barnes Brown, pp 116). Another heath effect of alcohol intake among the youths is that it lowers the immune system. Exposure to alcohol especially during the youthful years leads to suppression of the immune system of an individual making such a person vulnerable to illnesses and diseases. Chronic exposure to alcohol changes the pattern in which hormones are released in the body. Hormones are the ones which stimulate the immune system in the body and once they are altered, the immunity of a person is affected greatly. Low immune system exposes a person to various kinds of health risks and diseases such as liver damage (NIAAA, para 9). Alcohol abuse by youths affects their behavioral development. Usually, youths who are under the influence of alcohol tend to be rowdy and disorganized and pick fights with almost everybody even their parents and teachers. In colleges, such students’ education is terminated which may mean end of their careers and aspirations. Termination of education also means that they cannot get better paying jobs due to lack of proper school qualifications and certificates. Alcohol makes the youths behave in an immature and irresponsible manner despite where they are. Behaving irresponsibly also has legal implications on youths. Most of the rowdy youths who become a public nuisance are picked up by the authorities and may be taken to rehabilitation centers or juvenile courts. This delays their education and prolongs their time in school which in some instances can be humiliating especially when a student is schooling with younger students. Such students may end up dropping out of school which further decreases their chances of getting good jobs. Alcohol generally leads to poverty in the long run for the youths (Felsted, pp 67-68). Conclusion Youth drinking has become a major concern in most parts of the world due to the negative impact alcohol has had on the young generation. The youth comprise of over 30% of the total population and they comprise the future generational leaders. Alcohol has however changed some of the youths and corrupted their energetic and agile minds rendering such youths almost useless to the global economy. Alcohol abuse among the youths is the leading cause for their deaths, poor performance thus poor paying jobs for the youths, diversion of family financial resources to cater for huge medical bills associated with alcohol related ailments, diseases and rehabilitation costs. Effects of alcohol on youth’s awareness campaigns should be planned to ensure that the future generation is protected.

Educations Impact on Social Class

Educations Impact on Social Class In the past centuries, education has been a field that often being related to various disciplines. This is probably because of its importance towards society thus making it an important area that a nation needs to addressed on occasionally. Having an education is important regardless of the types of education whether the education is formal, informal or non-formal. One of the functions of education mentioned by King (2004), education must incorporate human life concerning central as well as focusing morals. However, the result of education towards society varies. Therefore, various parties argue on the fairness of education system which should be more egalitarianism towards society. In this essay, I will describe and discuss views by various parties regarding this issue in order to decide for myself on my belief of the education roles towards a better egalitarian society. Education has been an issue which requires a lot of attention from many disciplines such as sociology, psychology and so on. Most of the disciplines are in argument of what is the best knowledge to be put under education. Furthermore, the role of education towards producing a better and more egalitarianism society has often being questioned due to many factors. As a result, many parties are very concern of the many aspects of education such as the school curriculum, the syllabus of the subjects and the teachers training. Firstly, an important view about this matter is that school works as an important educational institution with the aim of promoting egalitarianism. School must serve three functions which are assisting one to assimilate into the society, producing a just competition and lessen inequality and thirdly, developing various individuals potentials (Dewey, 1916 as cited in Strathdee, 2003). The second function of school as stated by Dewey is seen as a good account of how education can help promotes social equality in society. Based on this view, the schools system which consists of a standard curriculum formed by various agencies is a way of offering equal opportunities to societies. Besides, standard examinations work as a standardised way of evaluating students performance in school. For instance, the New Zealands National Certificates of Educational Achievement (NCEA) are national qualifications for senior secondary school students. In a way, the national standards constituted by the aut horised party such as the Ministry of Education helps promote egalitarianism. Other point of view regarding this matter comes from a very famous sociologist, Durkheim who has a similar view with Strathdee. Durkheim, 1905 (as cited in Filloux, 2001) brings the notion of the underlying purpose of education through schools in order to build societies according to specific needs. An article written in 1905 on secondary education stated: Any school system is made up of two kinds of components. On the one hand, there are a whole series of fixed stable arrangements and established methods, in a word, institutions; but, at the same time, within the machine thus constituted, there are underlying ideas at work, urging it to change. Seen from the outside, secondary education appears to us as a series of establishments whose physical and moral organization is fixed; but, seen from another angle, that same organization harbours aspirations seeking fulfilment. Underlying this fixed, consolidated existence there is a life on the move which, though less visible, is by no means insignificant (Là ©volution et le rà ´le de lenseignement secondaire en France, in: Education et sociologie, 1905, p. 122). Furthermore, Durkheim sees school as the best place to seek for the importance of social relations involving the members of the society through knowledge acquiring. Durkheim (2001) also mentioned about teacher training that should contain psychological culture as well as gaining guides from the sociologists work in order for teachers to have a clearer picture of their role in the educational process. Teacher training is a part of educational system to standardise the teachers qualifications before going to school to teach. Therefore, teacher training is regarded as a form of equality towards developing a better educational system that society can get benefits from. Another view about this matter discussed the role of social capital in terms of benefiting the societies. According to Sandefur, Meier and Hernandez (1999), the quality of social capital and forms of social capital is an important aspect to be addressed on. This is right since they can affect the outcome of students performance in education thus affecting their future undertakings in the job market. Therefore, the quality of the relationship between teachers and their students is an important aspect to focus on. Not only the teacher can play this role but other school personnel can be parts of the social capital in the educational environment. The implementation of rules in order to discipline the students is one way to make sure every student is treated equally in the school settings. This is according to Durkheim (as cited in Filloux, 2001): Moral discipline is not only useful for moral life as such; its action extends beyond that. It plays a significant role in the shaping of character and of the personality in general. Indeed, what is most essential in character is the aptitude to exercise self-control, the faculty of restraint, or, as they say, inhibition that enables us to contain our passions and desires and to call them to order. () Discipline is useful, therefore, not only in the interest of society and as an indispensable means without which there would be no regular co-operation, but in the interest of the individual himself. Especially in democratic societies like ours children must be taught this healthy moderation. This is because the conventional barriers which forcibly curbed desires and ambitions in societies organized differently have partly fallen away and so only moral discipline is left to exercise this regulatory function (Là ©ducation morale, pp. 9-42) On the other hand, opposing view of the fairness of education towards society is raised by other academician. Curriculum does not only work to standardise the content of schools educational system but it sure has its hidden purposes. According to Vallance, 1991, p.40 (as cited in Carpenter, 2001), hidden curriculum is: †¦those practices and outcomes of schooling which, while not explicit in curriculum guides or school policy, nevertheless seem to be a regular and effective part of the school experience. (Vallance, 1991, p.40) Hence, schools hidden curriculum is perhaps considered as a form of unjust towards society. In some way, school educates students to face selected and specific positions in the workforce that might have no difference from their parents job. For instance, different expectation that a teacher has towards the students in the classroom might affect the students performance especially for those in a lower streamed class. So, students are preparing themselves for a work that will suit their qualification as well as preparing themselves for social positions alike their parents. Based on three initial views in this essay, the arguments seem to be more on supporting the education role in promoting social equality in society. Most of the views are showing the equal opportunities that educational settings have offered to societies in order for them to gain success regardless of the background of the learners. In my opinion, the educational system is giving its best to serve society by its occasional development so that the system can fit into different sorts of societies. Since equal chance has been offered, what is left is the effort that the society can demonstrate in order to grab the opportunities so that individual skills can be developed. To be successful and to gain a better social status in the society, one must grab all the opportunities that have been offered especially by the government who has been providing vast chances for the people to be learned society. Therefore, societies need to help themselves in order to achieve success and improve their w ay of living.

A Comparison of My Last Duchess and Ulysses :: comparison compare contrast essays

Comparing My Last Duchess and Ulysses  Ã‚   Both of the poems, ‘My Last Duchess’ by Robert Browning and ‘Ulysses’ by Alfred Lord Tennyson, are examples of dramatic monologues, in that they solely consist of the speech of the protagonist. As a result, they have few or, in the case of ‘My Last Duchess’, only one stanza. Many enjambed lines and many irregularities in the basic form of iambic pentameter also hide the rhyming couplets in this poem. ‘My Last Duchess’ is set in Renaissance Italy and is the Duke of Ferrara talking to a servant of his prospective father-in-law, about a painting of his former wife. The narrator of ‘Ulysses’ is the man in the title, an Ancient Greek hero, talking about his loathing of his regal position and his wish to travel again before his impending death. Although they are both powerful men talking about their pasts, there are noticeable differences between the two poems, both in the protagonists themselves and the poetic devices used t o present them. One of the clearest differences between Ferrara and Ulysses is the source of their power, and the kind of power that they wield. Ferrara’s power comes from his ‘nine-hundred-years-old-name’, that is, his position as the ruler of one of the many city states that make up the present-day nation of Italy. This was a position he was born into-not one which he earned. He obviously puts great value on his inherited status, as he refers to it as a ‘gift’ and objected when his wife did not consider it more precious than the gifts that other people gave to her. He considers himself to have been very generous by making her his Duchess, and he thinks that his wife should have ranked this generosity than that of others. He gives examples of other gifts which she thought of as equal in worth, such as: ‘The white mule She rode with round the terrace’ ‘The dropping of daylight in the west.' The Duke does not think that such things, which are trivial to him, should bring her the same amount of joy as the presents he bestows on her. He is also mildly jealous of the way that other things can make his wife happy. He thinks that she should love him and him alone. This is particularly shown when he refers to someone else. ‘The bough of cherries some officious fool