Nokia Aims Way Beyond Handsets Essay Example | Topics and Well Written Essays - 750 words

Nokia Aims Way Beyond Handsets - Essay Example is more applicable in case of the multinational corporations as; such companies have to take into account wide range of factors to operate successfully. The mobile hand - set manufacturing giant, Nokia is a Finland based company. The company has undisputed market penetration in the arena of mobile hand – set with wide range of products. The company ratifies itself as the consumer led company and focuses upon consumer involvement with technology and communications all across the globe. In order to remain flexible and achieve sustainable all round development, Nokia has primarily focused upon major shifts in the undertaken strategies of the company. It has expanded its product categories beyond mobile hand – set and ventured into wide range of products as well as services. The company has also increasingly focused on tie – ups with major cellular service providers all across the globe. The company longs to build valued relationships with the customers through beautiful devices and excellent services. Nokia, the leader of the market in the arena of the mobile hand set manufacturing is actively involved in to strategical shifts in to other diversified arenas. The company is of the view that it is the diversification and the expansion that holds key to the success in the modern business scenario. Some of the prominent alternatives that Nokia has been focusing upon include the following: Acquisition of Loudeye, gate5 and Twango – Basically the mobile hand set manufacturer, Nokia has been on the acquisition spree to share music among its users. For the purpose, the company acquired the most valued rival of Apple iTunes, Loudeye. Also, Nokia purchased the software manufacturing giant, gate5 and Twango, the media sharing website. Nokia Maps – Nokia Maps have been the other hugely successful concept brought forward by Nokia. The users of the Nokia Maps enabled hand - sets can choose nearby interesting locations on their screens. Many of the service providers of

The Internet And The Democratic Process Essay Example for Free

The Internet And The Democratic Process Essay The Internet has literally revolutionized the way we live, radically changing the way we receive and disseminate information. It has had dramatic effects on business, education, and society in general, but the focus of this paper will be on how the Internet has affected the democratic process of election. In recent years, the way campaigns have been run by candidates has changed dramatically, as they have had to shift a large percentage of their resources and attention to the Internet and its many venues for reaching potential voters. Beyond campaigning, however, the Internet has also affected the way people vote. Just as how the Internet helps consumers decide on product choice, it has also aided political aspirants to market their credentials, and at the same time, help the voters know more about the candidates. During the 1994 mid-term elections, thousands of voters preferred the electronic mail as the vehicle for asking questions from candidates than television appearances which were often dependent on sound bites, and did not comprehensively present the positions of the candidates on important issues. Special interest groups have also joined the campaign by providing online information about candidates such as the League of Women Voters and the California Online Voter Guide (Tapscott, 1999). In 2000, the role of the Internet in politics was elevated to a higher and more serious level when it was used in the democratic presidential primary in Arizona. During this primary, almost half of the voters cast their votes through the Internet (Weare, 2002). They were the first state in our country (and this was 8 years ago now) to implement what is called â€Å"e-voting,† which was intended to simplify the voting process, making it easier for votes to be cast from anywhere where there is an Internet connection. The implications are staggering, as e-voting would result in many votes being cast that previously would not have been, simply because so many people did not take the time to actually make their way to the polls. Apart from increasing participation in the most important democratic process, which is the elections, the Internet may also decrease the cost of political transaction not only on the part of the voters but also on the part of the politicians. Specifically, election campaign through the Internet can prove to be less costly in a state-wide or nation-wide campaign, and even more effective in terms of getting the politician’s message across to the voting public since discussions are open and there are no constraints in providing campaign information through e-mails. True enough, the Internet also allows for more simplified communication between the people and their representatives. According to the Center for Governmental Studies, an organization that researches ways to improve government, â€Å"the Internet can revitalize American democracy by encouraging two-way communications: from candidate to candidate, from voter to candidate, and from voter to voter† (Shane, 2004).   It is also interesting to note that Internet can also be used in generating campaign funds. For instance, Howard Dean became a frontrunner during the 2004 Democratic primaries due to the millions he was able to raise through an e-mail campaign (Wheeler, 2004). Equally important in a meaningful democracy is the freedom of the people to articulate their interests and opinions, that is made possible by the social forums on the Internet that provide places for political discussions and debates. There are literally millions of sites, discussion boards, and forums that are mediated by the people themselves for the purpose of disseminating information and contributing to the discussion of political issues (Saco, 2002). Because there is no guidance or control, like there is with the media, we see a wider range of opinions being expressed. Yes, there is more ignorance, but there is also more opportunity to be heard, and there is less fear that an underlying bias is behind the source of every message. Essentially, the Internet has become a place of extremely open communication where millions of people are now going to get their information about politics and the election process. This â€Å"openness† has become the new driving force behind our democracy, and today’s presidential hopefuls have certainly taken notice of this, using the Internet to their advantage as often as they can. In a YouGov America Survey of 3,500 internet users a week before the 2004 presidential elections, it was noted that â€Å"about 12% of Americans who had internet access sent an e-mail on the elections, voters under the age of 24 trusted online media than the television, and even senior voters actively visited political websites† or weblogs by politicians (Wheeler, 2004). Interestingly, there are many who are more conservative and skeptical about the impact of the Internet on democratic processess. For example, there is supposedly a cultural divide between the people who use the Internet and those who do not, as some can afford it and some cannot. Essentially, it is argued that there is an Internet class, and a non-Internet class of U.S. citizens – so what happens on the Internet is not a true representation of the country’s collective opinions and people (Shane, 2004). However in an advanced economy wherein the Internet becomes a public good, this argument may no longer be tenable. There is also a question about the authenticity of the communication process because we can never be sure if we are dealing with genuine people or with those who are only taking advantage of the anonymity in the Internet. Users should also be cautious about the authenticity of the information that is also found in the Internet, because, being too â€Å"open†, it had also been used to propagate lies, unhealthy propaganda and misinformation. Poll surveys have also become an instant and daily occurrence in the internet which was supposed to â€Å"represent† opinions on certain issues, even though there are not enough checks on the authenticity of the voter. Still, these polls are being used to shape public opinion. Though it is true that the Internet can be easily be subjected to abuse, what is important is that through this media, more political preferences are being articulated by the people and the people have access to the political information that they need it is only up to their political wisdom how to make this technology more beneficial to them. References Saco, D. (2002). Cybering Democracy: Public Space and the Internet. Minneapolis: University of Minnesota Press. Shane, P. M. (Ed.). (2004). Democracy Online: The Prospects for Political Renewal through the Internet. New York: Routledge. Tapscott, Don. (1999). The Digital Economy: Promise and Peril in the Age of Networked Intelligence. The Industrial Age Democracy by the Alliance for Converging Technologies. Accessed at http://www.virtualitaet.de/stadt/internet/indage_bureaucracy on 03/03/2008. Weare, C. (2002). The Internet and Democracy: The Causal Links between Technology and Politics. International Journal of Public Administration, 25(5), 659+. Wheeler, Bryan. (2004, August 12). The Internet and Elections. BBC News Online. Accessed at http://newsvote.bbc.co.uk on 03/03/2008.

SWOT Analysis :: Business, Administration, Analysis

SWOT Analysis   Ã‚  Ã‚  Ã‚  Ã‚  This type of analysis is designed to help identify several areas of a business that may need improvement and other areas where the company may be able to improve upon. SWOT is an acronym for; Strength, Weakness, Opportunities and Threats. A company should consider this analysis to be one of the most important steps to becoming one of the leading stores and schools of this nature in the area.   Ã‚  Ã‚  Ã‚  Ã‚  A business idea gets started by acquiring knowledge of a product, market or skill. In this case, the company’s idea got started from the skills gained from years of diving and love of water and marine life. These things inspired the owner to start his business. One of the most difficult things to identify as a business owner and as an entrepreneur is that area where the company or owner is lacking strength. When considering a business venture, normally one is not looking at the negative factors of the business itself. In most cases, the entrepreneur looks at the positive factors that can help his business get started. SWOT Analysis:   Ã‚  Ã‚  Ã‚  Ã‚  Strengths †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Highly Qualified Staff †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Reasonable Prices †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Over 20 years experience in the business †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Offers scuba gear, training, certifications & eco trips †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Good rapport with customers Weaknesses †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lack of mission statement on the website †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lack of competition †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Limited funds (Typical in small businesses) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Over $200k in inventory (Too much capital invested in inventory) Opportunities †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Virtual store (Offering used equipment and possible equipment trade-in) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  New retail store †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Proper advertisement (Direct mail, sponsorships, place mats, radio, television advertisement, travel and sports magazines, Verizon yellow book etc.

Effects of Advertising Essay

Advertising may have some good points, as we know, but advertising is really just a necessary evil. Advertising has its own fair share of negative effects. While some are obvious to those with a more scrutinizing eye, most of advertising’s potentially harmful facets go undetected. How do you think advertisements have affected consumers or What are the negative effect of advertising? Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. Why should an ad be negative The main functionality of an ad is to convey the reason for existence of a brand / product and entice customers to buy. The visuals are a form of expressing the communication and making it is human as possible. How its shown or televised, printed is a subjective matter. Ideally we should be asking whether the communication is correct or not. Is it misleading the consumer Is it showcasing something and you are landed with something else Negative effects of ad would be when the communication is wrong, which seldom happens. Its really only in cases of Insurance ads, funds or generally speaking finance vertical ads. Keeping these hazards in mind even these corporates have started issuing a disclaimer immediately after the ads. Cold drink companies are using aero stunts for their ads and also staking claim that the stunts are performed by qualified experts and hence not to be done by normal unqualified people!! Ads will not really be negative, unless there may in some cases like the Red Bull ad where the content is quite derogatory where the man drinks Red Bull flies and opens his fly on top of the bird because the bird shat on him†¦ thats going too far with the tag for Red Bull. So I do not really find any negative effect of advertising per se!! Today advertising plays a dominant role for each and every product. Sometimes it becomes nuisance for the viewers, especially when watching the favourite programes in TVs and during this time the ad will not be of much effective as they will be nelected by the viewers by switching over to another channel for watching some other show. The basic objective of all ad campaign in TV channels is to reach the public immediately. Here the question is up to what extent the ads are effective and are sucessful.. we can’t say 100%. o the advertisers should plan their capaign to get the milage to the greater extent. But it is true that the ad related to the children is very well watched by them and are enjoyed by the children. For every action, there is an opposite and an equievalent reaction. Hence the advertisers have to make a strategic planning on their timing and the money spent for the ad should not go waste. In other words thei ad capaign should regulated. The ad should not turn to irritate the viewers and it should not also exaggerate. It should be simple to showcase their products qualities and applications. I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking. It is our environment. We buy shirts and bags with large logos and ‘show off’ most of us own a TV, the programs that exist are there only to get us to see ads. Our newspapers are covered in ads and we still call it news. My point is that advertising is in no way positive. It creates ‘want’ in a society that doesn’t understand the true meaning of ‘Need’. Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: either imply that their product will bring about the achievement of a particular (usually real) good, or make their product the object of desire, therefore making it an apparent good to people. The problem with associating products with the achievement of a good lies more in the realm of truth than in good, because it lies in whether or not the product can truly live up to its claims. The relation between a product and statements, therefore, they are directly misleading the public. The other subjective thing, it would seem to be acceptable for advertisers to qualify represent — in other words, Calvin Klein products are now in and of themselves associating more importance to the product than to the good involved, like a society to advocate proper moral values in their advertising, or at least not The effects of 2 People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. According to marketing consultants Stan Rapp and Tom Collins, on a typical day, an average American sees over 5,000 advertisements a day (Gay, 1992). Many questions arise about these advertisements, such as â€Å"Is advertising deceptive? Does it create or perpetuate stereotypes? Does it create conformity? Does it create insecurity in order to sell goods? Does it cause people to buy things that they really don’t need? †(Alexander & Hanson, 1993, p. 240). Advertisers use specific methods to target teen consumers, but these methods are not always successful or ethical. Advertising is giving the general public information about new goods and trying to increase overall sales, which increases the efficiency of the nation’s economy. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. Advertising alone, however, does not get customers. It simply catches consumers’ attention, gets them to walk up to a shelf, and make an impulsive purchase. However, getting the customer back requires a more creative marketing approach. There are several ways to research consumers’ behaviors, likes, and dislikes. The most popular method is tests and surveys, both before and after a product is introduced. Telephone surveys are very common, but they take several thousand calls to get a substantial number of responses to work with. Along with those, written questionnaires and samples, either handed out in stores or sent by mail, are effective tests to see if consumers like a product or not. The reactions to the samples, results of questionnaires, and number of participants are all recorded as The effects of 3 a part of the researching process to come up with effective ads. All of this data collected also has other purposes, such as information on warranties and which groups to target for certain products. Companies also check whether the ads are being productive by means of comparing the money made and number of sales during periods of advertising to those during a time of no advertising. Some companies even allow average consumers to preview a commercial to get a response. As a result, companies learn what consumers want before wasting money on useless ads. A well-known advertising strategy is making consumers feel insecure and creating fears that can be overcome by buying. Advertising reveals the latest fashions and the new popular novelties on the market. It exhibits perfect individuals wearing the new styles and looking good. Consumers observe this perfection and envy it. Therefore, they go out and buy in hopes of reaching perfection. Furthermore, being an accepted member of society has become very important to most individuals. For instance, the presence of body odor on individuals makes them an outcast in society. Advertisers use this knowledge to their advantage by developing ads that show a person using deodorant and being recognized as popular. Fear also works into the whole advertising process. Due to the fear by consumers that they will not fit in, they pay close attention to the new ads for the new looks, which gives advertisers more drive to make their ads portray the ideal person. Advertisers also insure that ads are simply informational, but many disagree and believe that they are definitely persuasive. According to Douglas Kellner, a professor of philosophy, as early as the 1920s, advertising critics argue that ads began to persuade Americans, due to the new invention of the assembly lines and the concept of corporations, that buying material The effects of 4 goods was the thing to do. They tried convincing people that spending hard-earned dollars on items that could be hand-made was the new accepted behavior that would enhance their lives (Alexander & Hanson, 1993). Likewise, critics of the advertising industry argue that it connects products with preferred emotions, such as happiness and popularity. For example, beer commercials often show a man after a hard day’s work enjoying an ice-cold beer to relax him. They also argue that ads give people the impression that products can give them talent. Take athletics, for example. Nike ads are accused of implying that their shoes will give a consumer athletic ability. Michael Jordan is shown in a television commercial dunking a basketball, wearing a new style of Nike shoes. Consequently, kids are going to want the same pair to be â€Å"like Mike† (Wolf, 1998, n. p. ). On the other hand, advertising agencies say that they just give the consumers up-to-date information. They show change in their ads because they know that is what consumers want and to fulfill the needs of the general public, change. Thus, persuasive strategies are considered techniques used by advertisers to get consumers to buy. Teenagers have become top consumers in today’s society, so advertisers have focused on getting their business. According to Simmons Market Research Bureau of New York City, teens bought 25% of all movie tickets and 27% of all videos, totaling $6. 6 billion. In 1998, teens spent $1. 5 billion on jeans, almost twice as much as in 1990, and $3 billion on sneakers, almost four times more than the amount spent in 1997 (Tulley, 1994). Another reason teens are being targeted is the fact that there are many more teens in America today than the past Generation X. The current number is even expected to grow in the next decade, giving advertisers more reason to target them. Winning teens over as customers, today, means possible long-term customers, The effects of 5 which equal big profits. The majority of teens also have part-time jobs or some type of income. With the possibility of the minimum wage raising once again, teens have come to possess a lot of buying power. According to the Teenage Research Unlimited, teenagers spent $140 billion in 1998, which is 14 percent more than in 1997 (Berkowitz & Evangelista, 1999). Teens are able to spend their money more freely because they do not have the responsibilities of adults. They even have a greater influence on household spending, as their role in the spending of their parents’ money continues to grow. For instance, it is not unusual for a parent to send their teenager to the grocery store for them, giving them complete control of brand choice. Thus, teenagers are becoming big targets for advertisers due to their growing consumerism. Why are teenagers such big targets in the advertising industry? The answer is simple: They are different. Advertisers view them as a constant changing generation with optimistic outlooks. They want to show individuality by their clothes and possessions, yet fit in with their peers. Their optimism comes from the good rate of job placement after college, the good position of the nation’s economy, and the very low unemployment rates. Teenagers can basically strive for any career with a good chance of being successful. They like to feel good about themselves, so they buy new materials to produce that feeling. Teens are continuously purchasing new items to keeps up with the changing trends. Therefore, advertisers use their view of teens to create ads. With this in mind, advertisers devise specific ads, using a variety of tactics, to appeal to these changing teens. Although marketers each have their own unique techniques, they all use original, flashy, and funny ads to reach the teenage audience. They make posters with college age students that create a fun and happy image. Television commercials include music with The effects of 6 good beats and bizarre images because that is what gets the attention of teens. For example, the Gap’s swing dancing commercials were a big success among teens. They bought their clothes and accessories from the Gap because they could relate to it. That is one reason Gap is ranked as the number one casual clothes store among teens. Advertisers use celebrities to endorse products because teens admire and look up to them. Since teens are still trying to find themselves, advertisers try to create ads and brands that will survive past the finding years of teenagers, so they will have them as future customers. Due to the change in today’s teens, advertisers target them much more. Another controversial subject with advertising is that fact that teenage smoking is on the rise. According to TIPS (Tobacco Information and Prevention Source), at least 6,000 people try a cigarette for the first time each day, all of which are under eighteen years old. There are at least 4. 5 million smoking adolescents in the United States. From 1988 to 1996, the number of adolescents, ages twelve to seventeen, who are daily smokers, has increased by 73 percent (http://www. cdc. gov/tobacco/initfact. htm). Teenage smoking has obviously increased in the United States. As a result, tobacco advertisements are being blamed for the increase use of tobacco by teenagers. Many advertising critics argue that tobacco ads do indeed influence and contribute to the number of teenage smokers. Most teens, however, disagree and believe that their peers are the number one factor in their decision to smoke. Since image is very important to teens, they evaluate what image their smoking friends portray. If they want that image too, they may also take up the habit of smoking. A teen’s attitude towards cigarettes is a considering factor, ranking above advertising that leads to teen smoking. It is obvious that if one has a negative attitude The effects of 7 towards cigarettes, he or she will be less smoke. However, if individuals openly accept cigarettes, they may end up as a smoker. Also, those around cigarettes on a daily basis are more likely to be persuaded to smoke than individuals who are not around cigarettes. In the opinions of teens, tobacco ads do not play a big role in their decision to smoke. Advertisers use a variety of tactics to target particular groups, such as teens, to market their product. There are many views on advertising. Despite the many opinions that advertising is manipulative, a waste of money that could go towards other issues, and a bad influence on human beings, there is no true way of proving it has a bad effect on people. It is simply intended to reveal the benefits of products that consumers want. It is vital to many businesses, as some would be unable to survive without a way of making their products known. Although advertising is accused of influencing consumers to buy things they do not need, they have the choice to buy. It is up to the consumer to make wise choices and develop shopping skills that are intelligent.

Financial Management Essay

Introduction In this assignment I will be researching and discussing how to manage my own personal finances. For this I will have to research sources of income and write about different types of employment and unemployment. The affect these have on salaries and wages will also be investigated. I have also been asked to research and summarise allowances and benefits. As part of the management of my personal finances I must produce a personal budget over a specific period of time, on completion of this I will pair with a partner and discuss my findings. Task 3 Why is it important for me to manage my personal finance? * To help not to run out of money * Help me with budgeting * Scarce resource * Savings * Paying bills * Living alone * Managing money is skill Task 4 Jobseekers allowance Jobseekers allowance would be paid to me if I am eligible for it and looking for (seeking) work. I also would have to be age 16 or over to be able to receive jobseekers allowance. This source of income is relevant for me because I am over the age of 16, living on my own and I am currently looking for work. Income support Income support provides financial help for people ages 16 and over, who have low income or no money coming in at all. This money is for people who are not currently seeking work. This money is to help people with day to day living. Income support is relevant to me because this is the situation I am currently living in and I also receive income support myself. Child benefit Child benefit is parents that have children under the age of 16 or children under 19 in full time education. Child benefit is no longer relevant to me because I do not live will my mother any more. Housing benefit Housing benefit helps towards paying my rent which would be my local authority, but they don’t cover all my housing costs. Housing benefit is eligible to people who are renting a room or living in a hostel of sum sort. I can apply for this by just going down to my local authority office and filling in a housing benefit form. Working families’ Tax Credit Working Tax Credit is for people who are employed or self-employed, over the aged of 16 and are working at least 16 hours a week. They also have to have at least one child. In couples, one person has to choose who receives the tax credits. The amount of tax credits they receive will depend on their annual income. Tax credits are not relevant for me because I am not responsible for any children and I am not currently working. Task 5 When preparing for employment the documents I would need: * CV * Covering letter * Application form * National insurance number * Bank details * Qualification certificates * P45 (maybe not for me yet) CV I would need a CV so that the employers get a brief summary of my qualifications and experience to-date. It would include the school and college I have attended. It will also include my past work experience. My CV will now include that I have recently worked at Superdrug. My CV will also have my references. References are very important as the employers may want to contact the referees to confirm I have the qualifications for the job, and if I am reliable and trustworthy enough for the job. Covering letter A covering letter is needed because it is a part of the formal requirement. It will show the employer where I heard about the advert and why I feel I would be right for the job. Application form Application forms are used to help the employer to separate the good candidates from the not so good candidates. They are also used to find out about information and candidates background. National Insurance No. Every one that has the right to work in the UK has the right to a national insurance number once they reach the age of 16. The national insurance number will show what national insurance contributions the worker pays over the course of his/her working life and also the contribution employers have made. Bank details Bank details are required in order for the employer to give you your wages. Wages are now paid by direct transfer from the employer to the bank account of the employee. Qualification certificates Proof of GCSE’s and past qualifications are important because the employer will expect me to have certain right qualification in order to have the job. Superdrug have specific qualifications that are required, these are called essential qualifications. Task 6 Types of employment Self employment Being self employed is when you do not work for anyone else you have your own business. For example owning your own sweets shop is self employment. The income of the sweets shop will come from the customers who purchase the sweets. The income may also come from the bank if you borrow money. Freelance Freelancers are a different type of self employment. Instead of owning their own business they sell their services by working for different businesses. For example a freelance hair dresser would not have their own hairdressing business they would get to all kinds of other businesses and do hairdressing. Employee Employees are people who work for someone who controls what work they do. The employer is in charge of the employee’s income and deducts national insurance from the employee’s wages or salary. As long as they is someone handling your wages before you get them you are an employee. Task 8 Key points of each job Job title Retail manager Tasks to be carried out Retail managers are responsible for day to day running of department stores, chain stores, supermarkets and independent shops. They look after staff management, including taking on and training new staff, maintaining a good standard of customer care and increasing sales and profitability. Their duties usually include: * Making sure premises and displays are well maintained * Organising stock checking and re-ordering as necessary, through computerised or manual systems * Making sure targets are reached and all opportunities are taken to increase sales and profitability * Organising sales promotions * Recruiting, interviewing and training staff * Dealing with queries or complaints from customers Skills required A retail manager should: * Know the company’s products and procedures well * Be committed to providing a high standard of customer service * Be able to lead and motivate a team * Have good knowledge of legal an d security issues * Have relevant commercial skills for business Qualifications required There are no set academic requirements to work in retail, although employers may prefer employees to have at list five GCSE’s grades A-C and have some working experience in retail. Useful qualifications would include: * BTEC national reward in retail * OCR certificate in retail * BTEC Higher National Diploma in retail management * Degree in retail management Individual qualities required * Be confident, energetic and quick thinking * Have excellent spoken English and written communication skills * Be able to take responsibility and make decisions * Have a smart appearance * Be organised * Be able to deal effectively with problems and complaints Wage/salary Starting salaries are usually from around à ¯Ã‚ ¿Ã‚ ½12,000 Experienced managers may earn from around à ¯Ã‚ ¿Ã‚ ½15,000 to à ¯Ã‚ ¿Ã‚ ½26,000 Managers of large stores may earn up to à ¯Ã‚ ¿Ã‚ ½65,000 or more. Job title Retail assistant Tasks to be carried out A retail assistant is responsible for making customers feel at ease when shopping and browsing around the store, directing them towards products and accepting payments. This job generally includes: * Restocking shelves and making sure merchandise is presented neatly * Greeting customers and answering enquiries about products * Operating computerised tills and barcode readers to scan items * Accepting payments for goods and wrapping them * Checking for stock items and ordering goods Skills required * To be accurate and thorough, even under pressure * To be trustworthy- they may be dealing with expensive products and large amounts of cash * To understand and follow company’s policies for health and safety and hygiene * Stamina, in order to serve on the shop floor for long periods Qualification required Employers set their own qualification requirements. But usually look for good communication skills, a pleasant personality and look for at least to two to four GCSE grades. Individual qualities required * Have an approachable, polite manner * Have good communication skills * Have a smart personal appearance * Enjoy providing a good level of customer service Wage/salary Starting salaries for a retail assistant is around à ¯Ã‚ ¿Ã‚ ½9,000 a year An experienced retail assistant may earn around à ¯Ã‚ ¿Ã‚ ½11,500 a year. Task 9 Why I think I am suitable for each job Retail assistant I think that I am suitable to work as a retail assistant because I have relevant experience within the retail industry. I have recently completed a 2 week work placement at Superdrug which is in the retail sector. During this period I was privileged to be responsible for replenishing stock, providing customer advice and keeping the shop floor tidy. This placement enabled me to develop vital skills such as team working, numeracy and customer service skills which are all needed in order to become a successful retail assistant. This work placement was a part of my BTEC introductory business coarse this qualification will also enable me to qualify to work as retail assistant. Retail manager I am qualified to work in the retail sector as a retail assistant but in order to qualify as a retail manager I would have to finish my BTEC introductory coarse and then go on to study for three more years to receive a BTEC national certificate in business. After this I would then need to go and study a degree in retail management in order to qualify for this job. I have good interpersonal and communication skills and while on my work experience I enjoyed providing good customer service these skills would help me with working toward becoming a retail manager. Retail managers are responsible for day to day running of department stores, chain stores, supermarkets and independent shops this may include Organising sales promotions and recruiting, interviewing and training staff. Task 10 Wage/salary deductions Gross pay Gross pay the amount of money an employee earns before any deductions are made such as tax or national insurance. Net pay Net pay is the money employees actually get for them to spend. National insurance contributions National insurance contributions is an amount of money that the employee has to pay towards there employers this is deducted by the employer from the employees wages. If you are self employed you also have to pay national insurance contribution, this is a small monthly payment and then a lump sum at the end of the year. National insurance code National insurance codes indicate an employee’s marital status and how long an employee has been working. Income tax There is a certain amount of money that every body is allowed to earn before they have to pay income tax, this is called personal tax allowances currently for people under the age of 65 this is à ¯Ã‚ ¿Ã‚ ½5,225 a year. If you earn any more than this you will have to pay income tax, how much you pay will depend on how much money you earn. Pensions/superannuation Pensions are long time investments that are designed to provide you with money in your old age when you are not able to work any more. The earlier you start your pension the more you get when you retire. Employees are usually offered a pension scheme when the start there job. The employer pays a contribution to your pension fund and so does the employee this is deducted out of the employee’s wages before it get to them. Union subscriptions A union is a large group of workers in a particular industry or profession. Unions provide benefits such as legal advice and can also provide support in cases of unfair treatment or dismissal. To subscribe employees would have to pay fees this is sometimes deducted from the employees wages before it is received or the employee can pay the fees themselves but it is not compulsory. Task 11 Allowances and Benefits Housing benefit Housing benefit helps towards paying my rent which would be my local authority, but they don’t cover all my housing costs. Housing benefit is eligible to people who are renting a room or living in a hostel of sum sort. I can apply for this by just going down to my local authority office and filling in a housing benefit form. This benefits me because its helps me to save money gives me more money to spend on more important things. Council tax Council tax is an amount of money you pay if you are renting out a council property or of you have you own property with a certain amount of people living in there. Council tax paid to pay the council for giving you their service of letting you live in their property and council tax also pay for things like people cleaning the streets. Interest from savings Interest from savings is when you put money into the bank or a financial institution and earn extra money on top. This is called interest. When you get interest you have to pay income tax on that interest, the bank usually deducts the tax before pay the interest. This benefits me because I regularly put savings into my bank account. Inherited money Most people decide to leave money to their relatives when they die, this is called inheritance. Inheritance could be a small or large amount of money and it may be necessary to pay inheritance tax on it. Borrowed money Borrowed money is anything from a loan to a bank overdraft. Money can also be borrowed from a relative or close friend in this case the money you have borrowed is the money you pay back. If you take out a loan or overdraft which is quit a large amount of money this usually involves paying back the money monthly and each month interest is added on top of the money that you are paying. This result in you paying more that you actually took in the first place, it is much wiser that you save your money for whatever you want to get therefore you will earn interest on your money rather that earning it. Working Families Tax Credit Working families’ tax credits is for people who have at least one child under the age of 16 or 19 in full time education and earn an income which is below a certain level. The person has to be working at least 16 hours a week and must have savings below à ¯Ã‚ ¿Ã‚ ½8000. this does not apply to me as I am not eligible for this because I have no children. Task 14 Explanation of how I planned my personal finances Spend or save As soon as I receive my money I spend it on things that I need such as food shopping and rent. Any money left over would get spent on the gym and my mobile phone then the rest would get put aside as my savings. Gambling Gambling is when you pay money hoping for a chance of winning more money. Doing this is dangerous because you are not guaranteed your money. Gambling is very addictive and if done regularly this could put you into debt that why I choose not to go down this road. Spending habits When I receive my money on a weekly basis I try and spend as little as possible on food shopping so that I have money left over for myself to spend on small luxuries for example a meal out with my friends. I sometimes tend to spend too much on luxuries and this sometimes gets me into problems but I always have someone at hand to help me. Money and lifestyle At the moment the amount of money I receive doesn’t allow me to have the best of lifestyles but it is enough to put clothes on my back and to buy me shopping every week. To achieve the lifestyle I want I would need to find at least a part time job so I can earn more money than I’m getting now. My expectations of work and money As long as I have enough money to buy me some food and to pay the rent I am ok for the moment. But I would like a bit more than that for example going on holidays and buying the latest clothing. To do this I would need to find a job and also make sure that I handle my personal finances correctly and do some budgeting for these luxuries. Short term accounts Every week I receive my income support into my bank account. I am currently using a current account all my bills are paid out of this account and all my Ema payment come into this account. I also have a short term savings account which I put money into every week. I use this account when I run out of money or need to pay for something important e.g. phone bill. Long term accounts A long term savings account is an account that allows you to build up interest on money that you are saving over a number of years. An example could be an ISA, this is an individual savings account because it is tax free provided the amount saved each year doesn’t exceed à ¯Ã‚ ¿Ã‚ ½3,000. The interest is cumulative which means the amount of interest plus capital will increase year on year. Another example of a long term account is a bank loan. A bank loan is usually drawn over a long period. This is a lump sum of money that I borrowed from the bank and paid off over a long period of time. For example a mortgage is paid over a period of 25 years. Cheque book A cheque is a promise to pay someone in place of cash. When you are writing a cheque you write down exactly how much you are going to pay the person. The person then takes the cheque to the bank and waits for it to clear this takes between 3-5 days. It is important to make sure that you have the right amount of money in your bank so you don’t go into debt. It is also important to keep a record of any cheques that have been written, this can be done by using stubs which are left in the cheque book after you tear it out to pay someone. The stubs are there so that you can note down the details of the cheque and will help keep track of your money. Credit cards A credit card is a card that you can use to pay for items of clothing or products. This card however gives you money on it but you have to pay it back you are also given a credit limit. To avoid spending more money than you actually have you should usually pay back the money within a month if the money is paid after this you will be charged interest. If you go over the limit that the company has given you interest will also be added. Also you can check how much money you are spending by checking a mini statement that you can get from a cash point. Debit cards Debit cards are cards that have your own money that you put on to the card. You can use this card to purchase virtually anything but instead of having a credit limit of borrowed money you are actually using your own money to purchase goods. A debit card allows you to take cash out of ATMs if you have enough money in your account. To see how much funds you have in your account through an ATM you are given a pin number by your bank to memorise this then allows you to draw cash from the machines and purchase items in shops. To check that no-one is stealing from you or to make sure you are not spending more money than your supposed to it is good to check your bank statement each month these are sent to you by your bank. The bank statement show how much money you had in your account originally, then show all payments that were taken out of that money. You can then check if there are any payments that you are unsure of or if any mistakes were made in you transactions. Paying bills Bills can be paid using direct debit or standing orders. This is when you money is taken out of you account and paid to a business for example, BT telephone company at the same time every month. This can help with budgeting, as you will know how much money is going out every month. To check that you are not paying out more than you’re supposed to you can check the phone bill you receive every month. Remaining in credit It is important to manage your account carefully to ensure you stay in credit. You must make sure that when you making payments such as cheques and debit cards you have enough money to make those payments. If not you account will go in to debt and you will be charged fines for doing this, it will also build up a bad credit rating which will make it hard for you to get a mortgage or a credit card in the future. Task 16 Summary of holiday budget activity Why do you think it is important to manage your personal finances? I think it is important for me to manage my finances because it helps me to pay all my bills on time without getting into to debt. It also allows me to put money aside for unexpected emergencies. Managing my personal finances is a very important skill. This skill is extremely important if I would like to start my own business or borrow money from a bank. Managing my money correctly will enable me to live quiet a prosperous life in the long run. Did you find it easy or difficult to manage the finances given in exercises? – give reasons I found managing finances quiet hard because you have to keep track of the money coming out of my income every week and there were a lot of different bills to pay and they were all different amounts. I also had to keep track of my spending at the same time to make sure that I didn’t get into debt this was really difficult because you can get carried away when your sending your money on luxuries. After all that I have to calculate the total regular expenditure and then work out if I had any money left over to put aside as savings, overall this task was very challenging but it taught me a lot about how to manage my own finances. What did you learn from the exercise on budgeting over a period of time? From doing the budgeting exercise I learnt that saving the little scraps of money here and there builds up into to something big. Also cutting down on luxuries also helps in the long run because the money you have saved enables you to get those luxuries if you just give time. This budgeting exercise also taught me how to calculate my net cash flow which I previously did not know how to do. I also learnt that budgeting is important for everyone because it stop many people from getting into to debt and also helps them to save considerable amount of money. Bibliography BTEC introduction business-published by Heinemann in 2005 Heinemann Educational Publishers Halley Court, Jordan Hill, Oxford OX2 8EJ ISBN 978 0 435401 21 4 John Ruskin college intranet site Unit 6 Financial Management

Civl Rights essays

Civl Rights essays During the time of 1963, Black people had been suffering in the hands of injustice for about two hundred years. Even after the Emancipation Proclamation many of them were frustrated and discouraged because of their social status. On August 28, 1963 one of the greatest and most prominent civil rights speakers took the stage to address many supporters of the cause. On that day Martin Luther King, Jr. spoke the words "I Have a Dream" speech at the March of Washington for Jobs and Freedom. By way of these words, he hoped to make his fellow advocates of civil rights to rise up and to take actions. He tried to inspire people to fight for the "unalienable Rights of Life, Liberty, and the Pursuit of Happiness." He had inspired growing national civil rights movement. His goal was to completely end the system of segregation in every aspect of public life (stores, no separate bathrooms and drinking fountains, etc.) King tried to influence to lift up his brothers and sisters, Blacks and otherw ise and to make them step up with their whole hearts to the challenge and to fight for their equal rights. He was a strong and determined man. That is why many people believed in him. He was a very confident man and he deeply believed in equal rights. That is why he believed in himself and believed in his cause and that is why he started out his speech like this "I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. He knew that a huge crowd would be their supporting him. People from all over came to D.C. to hear his speech. Most were blacks, but there were also whites that were supporting the Civil Rights Movement. In delivering his speech, Martin Luther King included certain rhetorical components in order to raise action to his audience. Repetition is always a very important rhetorical device of a rise-to-action speech. Audiences are more likely to be mov...

ACT Exact Start Time and End Time

ACT Exact Start Time and End Time SAT / ACT Prep Online Guides and Tips In addition to all your ACT studying, you need to prepare for test day. When exactly does the ACT start? What time will you hand in your scantron sheet, gather your arsenal of No. 2 pencils, and leave the test center? Is timing the same for all students, or does it vary by location? This guide will go over the exact start and end time of the ACT so you can plan your Saturday morning. Assuming you haven't arranged an alternative testing date or other accommodations, what time do you need to arrive? ACT Test Day: When Do You Need to Arrive? You must be in the test center by 8:00 am at the very latest. Test administrators are strict about denying entrance to latecomers. Since students are usually admitted at 7:45 am, you should really aim to arrive between 7:30 and 7:45 am. There's often a line of students waiting outside, so it's definitely a good idea to get there earlier than 7:45. You'll check in with your admission ticket and ID and find your room. Seats are assigned, but first you might have to store your bag and snacks somewhere outside of the testing room. Once everyone is checked in and seated, the proctor will pass out the test booklets and scantrons. She'll give you instructions about how to fill out your personal details and take the ACT. All of this takes about 30 minutes to an hour,depending on how many students there are and how long it takes everyone to get settled in. Although you'll arrive to the test center by 7:45, you'll actually start taking the ACT between 8:30 and 9:00.From the point you start in on your first English question, how long does the exam take? How Long Is the ACT? Added together, the four multiple-choice sections of the ACT (English,Math,Reading, andScience) take a total of two hours and 55 minutes. With the 40-minute optional Writing section, this time increases to threehours and 35 minutes. Here is an overview of the time you'll get on each ACT section (including breaks). I've also included exact start and end times (with the assumption that the test starts at 8:30 am). ACT Section Total Time Start Time End Time English 45 mins 8:30 am 9:15am Math 60 mins 9:15am 10:15am Break 10 mins 10:15am 10:25am Reading 35 mins 10:25am :00am Science 35 mins :00am :35am Break (some students leave) 5 mins :35am :40am Writing (optional) 40 mins :40am 12:20 pm TOTAL 3 hrs 5 mins (w/out Writing) 3 hrs 50 mins (w/ Writing) - - Besides the four sections, you'll get a 10-minute break. This break is always after Math and before Reading. If you're taking the ACT with Writing, you'll also get a five-minute break first. If not, this is when you'll hand in your test and leave the testing center. On rare occasions, some students might be asked to take an extra fifth section (lucky them). This section will come at the end of the test. Don't worry- it won't be scored. It's just used to test out material for future ACTs. The questions could be multiple choice or student-produced responses. In the past, this section has been just 16 minutes long. Typically, without this rare extra section, the ACT is threehours and five minutes or three hours and 50 minutes(with the Writing section and breaks). Apart from a slight variation in start time to get everyone checked in, though, are there any other differences in how long the test takes at different test centers? Are There Any Variations in the ACT Schedule? The ACT should be three hours and five minutes or three hours and 50 minutes across the board. Since it's a globally administered admissions test, test-taking conditions should be standard for all students. The only exception involves accommodations for extended time or Special Testing. Other slight variations in the ACT schedule might occur if a proctor isn't strict with break time, or if students take extra time to return to the test room. There could also be a delay if a proctor has to dismiss a student from the testing room, although she might wait until the test is over to deal with an issue so as not to interrupt everyone else. Generally speaking, everyone taking the ACT will get the same amount of time. Because of this, you can know what to expect for your Saturday morning schedule and when to arrange to be dropped off and picked up. When Will You Leave the ACT Testing Center? Students taking the ACT are generally dismissed around 12:15 pm, and those taking the ACT with Writing are dismissed around 1:15 pm. Beyond the test, it takes a few minutes for the proctors to collect everyone's tests and for the students to gather their belongings and leave. The proctor will dismiss everyone, and you'll be all done and free to go. The ACT is a time-intensive, pressure-packed test for most students. Besides arranging your pick-up and drop-off times and knowing what to expect, though, is there anything else you can do to prepare for ACT test day? How to Plan Your ACT Test Day Schedule The ACT is already stressful as it is- you don't want to add to your stress by running late or feeling clueless on test day. Instead, you should familiarize yourself with exactly what's coming and have a plan for those things that are in your control,such as your schedule. You don't want to be rushing and diving through doors just before they close. That would just distract you, create anxiety, and be no fun for anyone. Therefore, leave early and give yourself plenty of time to arrive at the test center by 7:30 am- 7:45 at the latest. Pack your bag the night before with everything you need, such as No. 2 pencils and an approved calculator. Go to bed early, and eat a nutritious breakfast that will fuel your test-taking for the next few hours. Bringing a snack and water for the break is a good idea, too. Don't underestimate the effects your physical state can have on your mental clarity! After all, who can focus on trigonometry problems when their stomach is rumbling for everyone to hear? Staying energized and hydrated, as well as taking advantage of your break time to move around out of your desk,will be refreshing and help you reset before diving into the challenging Reading section. Put simply, prepare yourself so the morning of your test goes as smoothly as possible. Bring everything you need and know your exact testing schedule. Then by 12:15 or 1:15 pm, you'll be all finished and ready to celebrate completing the ACT! What's Next? Do you feel pressed for time on the ACT? Are you worried about getting to all the questions? Learn our expert strategies for how to stop running out of time on ACT Reading andACT Math. Did you know that more recent ACT practice tests are better representations of what you'll get on test day, while the older ones are a little too easy? At least, that's what test experts say. Read here about whether or not the ACT has been getting harder in the past few years. Want to improve your ACT score by 4 points?We have the industry's leading ACT prep program. Built by Harvard grads and ACT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today:

History and Properties of M-Theory

History and Properties of M-Theory M-Theory is the name for a unified version of string theory, proposed in 1995 by the physicist Edward Witten. At the time of the proposal, there were 5 variations of string theory, but Witten put forth the idea that each was a manifestation of a single underlying theory. Witten and others identified several forms of duality between the theories which, together with certain assumptions about the nature of the universe, could allow for them to all be one single theory: M-Theory. One of the major components of M-Theory is that it required adding yet another dimension on top of the already-numerous extra dimensions of string theory so that the relationships between the theories could be worked out. The Second String Theory Revolution In the 1980s and early 1990s, string theory had reached something of a problem due to an abundance of riches. By applying supersymmetry to string theory, into the combined superstring theory, physicists (including Witten himself) had explored the possible structures of these theories, and the resulting work had shown 5 distinct versions of superstring theory. Research further showed that you could use certain forms of mathematical transformations, called S-duality and T-duality,  between the different versions of string theory. Physicists were at a loss   At a physics conference on string theory, held at the University of Southern California in spring of 1995, Edward Witten proposed his conjecture that these dualities be taken seriously. What if, he suggested, the physical meaning of these theories is that the different approaches to string theory were different ways of mathematically expressing the same underlying theory. Though he did not have the details of that underlying theory mapped out, he suggested the name for it, M-Theory. Part of the idea at the heart of string theory itself is that the four dimensions (3 space dimensions and one time dimension) of our observed universe can be explained by thinking of the universe as having 10 dimensions, but then compactifying 6 of those dimensions up into a sub-microscopic scale that is never observed. Indeed, Witten himself was one of the people who had developed this method back in the early 1980s! He now suggested doing the same thing, by assuming additional dimensions that would allow for the transformations between the different 10-dimensional string theory variants. The enthusiasm of research that sprung out of that meeting, and the attempt to derive the properties of M-Theory, inaugurated an era that some have called the second string theory revolution or second superstring revolution. Properties of M-Theory Though physicists have still not uncovered the secrets of M-Theory, they have identified several properties that the theory would have if Wittens conjecture turns out to be true: 11 dimensions of spacetime  (these extra dimensions should not be confused with the idea in physics of a multiverse of parallel universes)contains strings and branes (originally called membranes)methods of using compactification to explain how the extra dimensions reduce to the four spacetime dimensions we observedualities and identifications within the theory that allow it to reduce to special cases of the string theories known, and ultimately into the physics we observe in our universe What does the M Stand For? It is unclear what the M in M-Theory is meant to stand for, though it is likely that it originally stood for Membrane since these had just been discovered to be a key element of string theory. Witten himself has been enigmatic on the subject, stating that the meaning of the M can be selected for taste. Possibilities include Membrane, Master, Magic, Mystery, and so on. A group of physicists, led in large part by Leonard Susskind, have developed Matrix Theory, which they believe could eventually co-opt the M if it is ever shown to be true. Is M-Theory True? M-Theory, like the variants of string theory, has the problem that it is at present makes no real predictions that can be tested in an attempt to confirm or refute the theory. Many theoretical physicists continue to research this area, but when you have over two decades of research with no solid results, enthusiasm undoubtedly wanes a bit. There is no evidence, however, that strong argues that Wittens M-Theory conjecture is false, either. This may be a case where a failure to disprove the theory, such as by showing it to be internally contradictory or inconsistent in some way, is the best that physicists can hope for at the time being.

Philadelphia movie Essay Example | Topics and Well Written Essays - 250 words

Philadelphia movie - Essay Example Tom Hanks brilliantly portrayed the character of Andy and communicated to viewers the need to look at gays suffering from AIDS in a different light. It was an emotional issue, to be sure, but Hanks did a good job at causing everyone to rethink their views towards people suffering from this horrible disease. When Andy began looking for a lawyer, he discovered that many people did not want to represent him simply on the basis of his illness. The frustration that he began to feel must surely have been overwhelming. Most people he met were afraid and would not get close to him. The movie effectively points out that even the lawyer who was brave enough to represent Andy was also afraid of him. In the end, however, this lawyer began to understand that Andy was no threat to his own health or to his reputation. He ended up learning a great deal from Andy and they turned into good friends. The overarching theme of this movie is to educate the public about AIDS and homosexuality. These two issues have divided society and have caused this segment of the population to be segregated and discriminated against in many communities across the country. This movie shows me that discrimination will likely always exist in our society, either on the basis of gender, race, or sexual preference. Philadelphia gives me, and other viewers as well, a good look at the reasons why we should shed our discriminatory views. Such thoughts serve to hurt not only the specific group being discriminated against, but also society in general. The message that the movie sends is that discriminating against homosexual people, especially those with AIDS, is illegal. It also conveys the message that judging people, commonly referred to as stereotyping, is wrong. Understanding people and our difference comes with time. This understanding came happen if we all take the time to get to know each

Why the internet and online socialization causes social isolation, Essay

Why the internet and online socialization causes social isolation, loneliness and damages our interpersonal skills when encountering people in person - Essay Example An online social network is a website that functions like an online community of people who use the internet. There are a lot of online social websites which allow the internet users to take their membership for free and socialize with other members regarding hobbies, career, religion, fashion, politics etcetera. The users read the profile pages of other members, share views and ideas, give comments and contact them via their profiles. In short, a social networking website is a great means of bringing people of same wave length together and socializing with the outside world. However, along with all these advantages, there are some drawbacks attached with the use of these social networks the most important of which is social isolation, loneliness, anxiety (Brown). They also damage our interpersonal skills when encountering people in person. The negatives of the Internet are often hidden and indirect. Taking a closer look at the effects of the Internet on our lives, we can easily discover and agree on one drawback for sure. This essay will primarily focus on how our modern technology, the internet, sites like Facebook or Twitter, and our overall digital lives decrease the need for personal interaction and the skills that come with it. Social isolation is a condition in which an individual lacks human interaction through avoiding social contact. When there is too little interaction with people, man tends to get socially isolated and becomes depressed. This gives rise to anxiety and stress which is not manageable by the person himself. Hampton, Sessions and Her assert in their study that â€Å"Evidence from the US General Social Surveys (GSS) suggests that during the past 20 years, people have become increasingly socially isolated and their core discussion networks have become smaller and less diverse.† When a person spends hours and hours in front of the computer screen behind the objective of staying connected to the people

The Making of a Minority President Essay Example | Topics and Well Written Essays - 750 words

The Making of a Minority President - Essay Example John Edwards is the only Democratic white male that has a realistic opportunity of getting the nomination. The coming primary is a storm of historic proportions looming on the electoral landscape that could become a world-changing event. Democrats will have to decide whether to run for high ground, seek shelter, or weather the storm and face the adverse winds of political change. In many ways the events and polls leading up to the Democratic primaries have been a study in contradiction. In a Gallup Poll in the summer of 2007, Blacks selected Clinton as more favorable than Barak Obama. Hispanics favored Clinton ahead of the Latino Richardson. However, white voters see her as a liability and give her an unfavorable rating (Jones). While she leads in the national polling among all voters, nearly one-third of those polled said they would be less likely to vote for her because of her gender (Seelye and Sussman). Clinton's race and gender have been no friend to her in the polls and much of her support comes from Black and Hispanic males. Governor Bill Richardson is probably the most qualified candidate to deal with the benchmark issues of foreign policy, energy, and immigration ("The Man from New Mexico"). Yet, he is like an undiscovered treasure at a yard sale. He is unnoticed, unappreciated, and his low price tag offers no hint to the value contained within. Des pite the high profile positions that he has held with state and federal administrations, he is one of the least recognizable candidates. All these counter-intuitive poll numbers may add up to the possibility of a much stronger coalition when the candidate is selected, and a greater chance of a minority candidate winning the White House. However, the nominee will need to be careful to keep race, ethnicity, and gender out of the spotlight. The race will need to remain focused on the issues and the candidate's qualifications. Bringing attention to the minority status may uncover the prejudice and bias that lies beneath a thin veil of justice. America has had a dismal track record of minorities in presidential elections. While diversity is like a ray of hope on the landscape of equality, the light may also awaken old fears. These fears have the potential to tear holes in the coalition and leave the Democratic Party in disarray. The biases that bubble beneath America's ideal of equality can be seen in Richardson's candidacy. He is a centrist on immigration policy and favors tough border enforcement, fines for illegal entry, mandatory English, and a strict process to citizenship (Richardson). However, the opposition may spread panic among the electorate by negative ads that promote his ties to the Hispanic community and the myth of lost jobs and depressed wages for White and Black American workers. Richardson could find himself defending a policy that is unknown to most voters. The time and money spent defending himself against these racially based charges would detract from the more important issue of Iraq where Democrats have an advantage. It is likely that any minority candidate will be able to garner a majority of the traditional Democratic base. There are indications of much greater interest in the election among all the minority camps than in years past. Though Clinton currently is more favored than Richardson in the Hispanic comm

Economic Assignment Example | Topics and Well Written Essays - 1000 words - 1

Economic - Assignment Example In the perfect competition case the focus of the discussion is break-even profits in the long run. In the perfect competition scenario the emphasis of the analysis is on product differentiation strategy. In our first case we have small firm operating in a very competitive environment. The type of environment this company is dealing with can be categorized in economic terms as a perfect competition market structure. Perfect competition is an economic market structure that has many sellers and buyers participating where the firms sell identical products which allows for customers to substitute goods or services with ease (Investopedia, 2009). In this market structure the barriers of entry as low. The low barriers of entry create easy access for suitors to participate in the marketplace. Due to the intense competition companies often leave the marketplace. The fact that products are similar in nature allows for many substitute products to appear. A good example of businesses that participate in perfect competition is the agricultural industry players. In perfect competition the formula to determine profits is price equals marginal costs equals marginal revenues (P=MC=MR). A qualitative interpretation of this formula is that there are cero economic profits achieved in the long run. Since the sellers realize the existence of the zero profit phenomenon merchants are not worried as much about unitary profits in the short run, they instead concentrate on accumulating profits over the long survival. Survival for companies operation under perfect competition is the sign of success. Appendix A shows a graphical illustration of profit behavior under perfect competition. Case b in the graph illustrates the zero profit long run scenario. Appendix B provides more details about the equilibrium that creates a break even profit. Understanding the true reasons why there is not profit in this market structure in the long run is not really that complicated. The profits and

British American Tobacco Company Products Essay

British American Tobacco Company Products - Essay Example BAT Company is listed in the London Stock Exchange and is a constituent of the FTSE 100 Index. The company reports that as of December 2011, it had market a capitalization of ?59.2 billion. Then, it was ranked sixth largest company listed in London Stock Exchange. The company is not only listed in London Stock Exchange but also in the Johannesburg Stock Exchange (South Africa) and the Nairobi Sock Exchange in Kenya (Britannica Educational Publishing and Rogers 2011 p.177-198). The purpose of this paper is to analyze the demand and supply factors that affect the sales of BAT products. It will also explore what the company needs to do to be able top operate profitably in this market. The essay will also discuss the impacts of the macroeconomic factors: economic growth, unemployment, inflation, the balance of payment and business cycle on the products. Demand and Supply Demand and supply are the most fundamental concepts of economics and the backbone of a market economy. This is due to the fact that they determine how a particular product or service is sold in the market. Demand by definition refers to the quantity of a service or product desired in a market by buyers. The quantity demanded on the other hand refers to the amount of product that buyers are willing to purchase at a given price. Price and quantity demanded exhibits a relationship known as demand relationship. Supply refers to the quantity that the market can offer. In this regard, the quantity supplied means the amount of a given products suppliers are willing to supply at a certain price. The relationship between price and quantity supplied in the market is referred to as the supply relationship. Based on this definitions, it is evident that price is a reflection of demand and supply. Microeconomic Factors Price Price is one of the main factors that affect the demand and supply of a product, which in turn determine the quantity of a product that is sold (Carbaugh 2010 p. 28-42). With regard to deman d, the price charged determines to a great extent the quantity of a product that consumers will buy. This is due to fact that that quantity demanded and the price have an inverse relationship. This implies that the higher the price, the less will be the quantity demanded of the product. This is one factor that has affected the sales of BAT tobacco products. The company management argues that as the cost of product used in the manufacture of tobacco products increases due to drought, they have been forced to adjust their process upwards (Cox 2000 p. 16-39). However, this increase in price did not go well with regard to turnover as many customers reduced the quantity they could purchase. This is probably due to a shift to other cheap close substitutes. The company managers are, however, quick to assert that they are projecting a decrease in price which would enable customers to purchase more, thus increasing their sales. On the other hand, an increase in supply of the company’s product usually lead to a reduction in price, resulting in an increase in sales as consumers are now able to afford the products. Substitutes The price and availability of close substitutes also affects demand for a product. When a product has a close substitute, it is a matter of fact that consumers will be willing to shift in case of an increase in price (Carbaugh 2010 p. 28-42). This is what has affected sales of BAT’s tobacco products. The company managers argue that many people nowadays prefer other forms of depressants

Economic Assignment Example | Topics and Well Written Essays - 1000 words - 1

Economic - Assignment Example In the perfect competition case the focus of the discussion is break-even profits in the long run. In the perfect competition scenario the emphasis of the analysis is on product differentiation strategy. In our first case we have small firm operating in a very competitive environment. The type of environment this company is dealing with can be categorized in economic terms as a perfect competition market structure. Perfect competition is an economic market structure that has many sellers and buyers participating where the firms sell identical products which allows for customers to substitute goods or services with ease (Investopedia, 2009). In this market structure the barriers of entry as low. The low barriers of entry create easy access for suitors to participate in the marketplace. Due to the intense competition companies often leave the marketplace. The fact that products are similar in nature allows for many substitute products to appear. A good example of businesses that participate in perfect competition is the agricultural industry players. In perfect competition the formula to determine profits is price equals marginal costs equals marginal revenues (P=MC=MR). A qualitative interpretation of this formula is that there are cero economic profits achieved in the long run. Since the sellers realize the existence of the zero profit phenomenon merchants are not worried as much about unitary profits in the short run, they instead concentrate on accumulating profits over the long survival. Survival for companies operation under perfect competition is the sign of success. Appendix A shows a graphical illustration of profit behavior under perfect competition. Case b in the graph illustrates the zero profit long run scenario. Appendix B provides more details about the equilibrium that creates a break even profit. Understanding the true reasons why there is not profit in this market structure in the long run is not really that complicated. The profits and

#1 Essay Example | Topics and Well Written Essays - 1000 words

#1 - Essay Example On the other hand labor relations is the dealings between management and the workers with respect to the employment conditions. â€Å"Most commonly, however, labor relations refer to dealings between management and a workforce that is already unionized, or has the potential to become unionized. Labor relations is thus crucial to industries like autos and airlines with heavily unionized workforces† (Labor Relations, 2009) In most of the times the interests of the organizations and that of the labors would be opposite in direction. The management always keen in maximizing their profit and for that purpose they will compromise the interests of the workers. On the other hand labor unions are always working for the wellbeing of the workers and they are not much concerned about the profit of the organization. For workers what they are getting is more important than what the organization is achieving. Both these interests contradict at times which will end up in strained labor relationships and trade union strikes. In a changing world, especially under globalization and liberalization, a well maintained labor relationship is important for an organization in order to compete in the market. Customers will trust an organization if their product or service supply doesn’t interrupt. Poor labor relationship always results in labor union strikes which will interrupt the production of goods or service. A temporary suspension of service or supply of goods in the market will force the customers to search for other options. Once the customers move away from the organization, it is difficult for the organization to bring them back. Labor problems destroy the image of the organization in the society in which it operates. The public will often take the side of the labors even if the justice is on the other side because of the false assumption that the management always trying to exploit the workers. This public

Nursing and Care Essay Example for Free

Nursing and Care Essay The concept of Synergy can be applied to the practice of nursing by means of education and service. To obtain Synergy in nursing the nurse’s knowledge and skills are able to meet the individual needs of the patient population that is presented. Currently in Western Pennsylvania, there is a rising number maternal substance abuse during pregnancy. This epidemic in turn creates a different type of population in infants than other areas of the Neonatal Intensive Care Unit (NICU), with specific healthcare needs. One area that is lacking synergy is the care of this rising patient population of infants suffering from Neonatal Abstinence Syndrome (NAS). This creates a gap between nursing education and clinical application. Due to the rise in NAS infants it is important for nurses to be educated in proper care for an infant presenting with this diagnosis, symptom management, communication skills, and the fundamental knowledge Neonatal Abstinence Syndrome. Poor patient outcomes can be caused by a lack of understanding addiction. The Vermont Oxford Network states, â€Å"Fear of stigmatization, discrimination, child removal, poor treatment, and criminal prosecution has deterred women from seeking care. However, the research suggests that providing substance dependent women with comprehensive healthcare, drug and alcohol abuse treatment, and social support improves pregnancy, birth, and child development outcomes. † (Horbar, Soll Buus-Frank, 2013) When the infant is admitted into the acute care setting, the care needs of these patients should focus less on the immediate outcome, and more on what will create the greatest good for each patient as an individual. There is an essential need for the development of collaborative solutions for care and education in the healthcare setting for the care of this rising population. Often this would be to provide care with a realistic goal of maintaining optimal levels of comfort with minimal side effects of withdraw. â€Å"About 40% of infants who exhibit withdrawal symptoms can be treated without medication. † (White, 2013) Nurses who take time to ensure a level of comfort will help to alleviate symptoms of NAS withdraw and also help support the family in their infant’s care. In addition to providing comfort will help decrease the need to be medicated for withdraw and ultimately will lead to a shorter hospitalization. The manager of a Neonatal Intensive Care Unit will need to address this issue and implement change in order to improve patient outcomes. The competencies that make up the Synergy model are clinical judgment, advocacy and moral agency, caring practices, facilitation of learning, collaboration, systems thinking, response to diversity, and clinical inquiry. For the NAS population advocacy, clinical judgment, caring practices and facilitation of learning are most important. Advocacy proposes the nurse to serve as a moral agent to work on the infant’s behalf in order to provide the greatest good to help resolve concerns that are both clinical and ethical. Clinical judgment is the ability for the nurse to take on the leadership role to care for their patient. Infants are unable to make healthcare decisions; the nurse must consider the parent’s wishes and what the result the nurses’ actions will yield for this infant. These actions must positively contribute to their plan of care overall. Caring practices creates a compassionate and therapeutic environment for each the patients, recognizing the unique needs of each infant. The nurse acts as a facilitator of learning when he/she incorporates the understanding of the infant’s family into the care. The Synergy mode includes patient characteristics, which are, resiliency, vulnerability, stability, complexity, resource availability, participation in care and decision-making and predictability. For the NAS population the patient characteristics would immediately associate complexity, vulnerability, and participation in care and decision-making. Complexity as referred to as to the multitude of symptoms that are to be considered for proper care of the patient. These infants are unable communicate pain, symptoms needs, and what their desire’s are. For example, these infant’s cry and are inconsolable until the nurse goes through a trial and error until he/she figures out the needs of the child. They do not understand what is happening to them. Vulnerability includes the stressors that these patients will be exposed to that may affect outcomes. The infants depend on the decisions their families and healthcare professionals. Increased length of hospital stay can lead to problems that may decline in their already compromised condition, for example, infection. Lastly, the NAS patients are vulnerable due to the fact that they are unable to make their own healthcare decisions and have to depend on parents and healthcare providers to be speak on their behalf. The parents participate in care as they receive information and help assist in the care for their child. Analyze the Case Nursing education places emphasis on clinical presentation, physical stressors and conditions that affect the patient and their associated treatments. Increased education is needed for nurses on the postpartum and NICU units about the treatment for this specific patient population. With the increase in drug dependent mothers there seems to be little nursing education provided on postpartum and NICU nursing units about the care for these infants, and this issue needs to be addressed. â€Å"Infants with NAS have higher rates of neonatal complications, prolonged lengths of stay and consume substantial NICU and hospital resources. Further, they impose a growing burden on already strained healthcare resources because state Medicaid expenditures are disproportionately impacted. † (Horbar, Soll Buus-Frank, 2013) The administration and education team needs to identify this problem and incorporate teaching and updated research on these units. One competency that lacks synergy in the nursing care of the NAS population is collaboration. â€Å"Collaboration enhances the capacity of a group and increases the potential for success. † (Hardin Kaplow, p. 75, 2005) It is not uncommon when different discipline areas such as the nurse, doctor, social worker etc. identify different goals for the patient. Poor communication causes the team to not work in unison to collaborate and work towards a common goal. â€Å"A key to collaboration is the communication that must exist between the patient, family, and health care team members as well as among members of the health care team. Another synergy lacking competency would be caring practices, which is the unique nursing care provided to the patient and families. Within the NAS population nurses have to recognize the differences and incorporated them into the infants care. Having compassion and creating a calming environment help provide comfort in a therapeutic environment. Often times the NAS population is considered as level II care, this allows for the nurses to take on a multiple patient assignment of three to five infants at a time. The NAS population is unique; they require much coddling and almost constant attention from the nurse. Having greater than three patients causes a great disadvantage to these children due to the nurse having to spread herself thin to meet the basic needs of feeding, changing and medicating, the nurse does not have adequate time to rock and soothe the infants causing greater withdraw symptoms. The rational decision-making model will help identify and implement the appropriate changes that are essential in optimizing care for the NAS population. Improvement in the education of the healthcare staff will create better patient outcomes. This decision making process includes three steps to achieve this objective: identify possible outcomes, determine probability of each outcome, and take action with the highest probability to achieve a positive outcome. The considered actions are increased in-person training, mandatory review of printed materials, or an on-line training course. The greatest positive outcome would come from increased in-person training. Create a Change Proposal Part of the nursing orientation for staff will be to participate in a class specified for the training related to care of the NAS infant prior to working in the NICU. Written material as well as a presentation will be provided. The attending physician will make a statement about services provided to the NAS infant, medications and important facts that the physician would like in report. For the staff nurses’ senior nursing projects are assigned yearly and are presented to maintain their status on the unit. Assigning NAS care to a few nurses each year will keep the most up to date research on the unit. These nurses will participate in Internet presentations that focus on quality, safety and care for infants and families of and NAS infant. Finally, a staff member from the social work team will join and present his/her role in the case of a NAS infant. The unit will provide CEU’s for this training. This proposal will affect the unit internally by involving the management team and multiple staff disciplines. The management team will help aid in this proposal by providing a day that is designated this additional training and appoint the appropriate nursing, physician and social work staff to participate in running the program. Finally obtaining CEU’s approved by the state board of nurses to offer education credits for after the completion of training. The designated nurses assigned to NAS as a senior project must keep up to date with the training information prior to the class of new staff, doing so will ensure they are prepared for questions that may arise. With this proposal the staff has the potential to increase the patient stability, outcome and satisfaction. Also this proposal will be aimed to help the nurses caring for NAS infants to promote patient care through evidenced based research. A change model that applies to this proposal would be the Lewin’s change model. This model is based on unfreezing, moving, and refreezing. First the unfreezing stage, the current beliefs and ideas will change with the desired outcome. The health care team will sufficiently identify the epidemic and need for changes in care for the NAS infant, inspiring the education and treatments needed to move the staff towards bettering practices. Lastly, refreezing, the nursing staff will have a new outlook or attitude towards NAS infants. Changes in the treatment process will be instituted based on the staff’s new outlook. Having the knowledge and resources for the care of the NAS infant will allow the care team to handle each unique case with evidenced based approach. Along with any type of change there will always be positive and negative outcomes on the environment. Positive outcomes will include an influx in nursing knowledge, better patient outcomes and an increased amount of resources for the staff. Negative outcomes may include not having the adequate amount of staff to run this program and the biases formed by individuals prior to participating in this class. A way to follow up with the care provided to these patients and their families would be an optional survey completed by the families allowing the unit to see their strengths and weaknesses. The survey will allow for improvement of care. â€Å"Nurses who have confidence in their ability to positively impact maternal parenting behaviors through education and skill building may impact patient care outcomes. It is imperative that the management and supervisors recognize the issues that nurse’s experience when caring for NAS infants. Educating staff will allow for a balance of practice and the nurses actions. Instituting this educational program will provide synergy to the NICU units and the epidemic of withdraw infants. The unit directors will be able to see that the changes to the unit and education instituted has worked when NAS infants have a shorter hospital stay, a decrease in the use of morphine and phenobarbital and finally patient/parental and nurse satisfaction. In conclusion, with the epidemic of substance abuse mothers on the rise it is imperative that neonatal nursing units properly educate their staff about the treatment and care of NAS infants. With the changes proposed in this case the care of this specific population will be enhanced. These infants are very fragile and require a lot of special attention. The proper care and education could make the world of a difference in a baby’s life.

Sustainable information security policy in an organization

Sustainable information security policy in an organization Introduction The purpose of this research paper is to investigate how organizations design sustainable information security policies. Designing a sustainable information security policy is one of the most important issues facing organizations today. It should not only be the first step in an organizations information security policy program but a continuing process to ensure the policy should be maintained of high quality, it is clear, comprehensive and appropriate to the organizations specific business objectives, strategic goals and culture needs. This is a particularly salient issue in organizations that operate in numerous political, cultural, legal, geographic and economic environments and, by necessity, sometimes must have an information security policy that employees can follow and actually use. Information security represents a growing concern for organizations. As organizations are relying and becoming more dependent on information systems for staying competitive, gain strategic advantag e and operations, the issue of effective information security policy also becomes important and the necessary foundation for organizational information security. In an organization, some unique challenges can arise in designing an information security policy, such as policy differences arising through the various threats, risk acceptance and tolerance levels among business units; internal and external requirements at a country, local and national level; human factors; and cultural differences. In some cases, an organization may require a region-specific information security policy that may be more restrictive than a global information security policy. However, the reason why an information security policy has to be enforced on an organization is because the information security policy requires an effort from them. The literature review and an experimental study will be used to investigate, explore and understand different factors such as ease of use, designer perceptions of user shortcomings, attitude toward usage, peer influence, perceived behavioral control usage, perceived ease of use, quality of working life, work attitude and intentions as to how to design a sustainable information security policy in an organization. The research problem and goal. The research problem of this study is to investigate how to design a sustainable information security policy in an organization. Surprisingly, not too much is known about how to design security policies that pay attention to unique organizational security features, employees and business needs (Siponen and Iivari, 2006). In business, an information security policy is a document that states in writing how an organization should plan to protect its information systems and technology assets, provides guidance based on standards, regulations and rules of what to and what not to do. However the information security policy quality, flexibility and usability are limited. Therefore employees do not pay attention, understand, follow abide and break the information security policy. An information security policy that is viewed as design product and that is normative lists actions that the employees should follow or should not perform. The design of an information security policy does not necessarily make it possible to address all situations reasonably. However, to guide the design of the information security policy, the product and an application principle should state how it needs to be applied, and a design method should state how it needs to be crafted (Siponen and Iivari, 2006). Product design and development is a complex and lengthy process for organizations since it involves multiple participants from several organizational departments who are required to make decisions outside their area of expertise. To address the problem organizations often purchase ready made information security policies from various sources such as ISO, text books or adopt information security policies from government and other online sources. This leads to incomplete activities a nd flaws which lead to difficult to follow information security policy. Sound information security policy should protect the information and systems, as well as the individual employees and the organization as a whole from a wide variety of threats (Veiga, Martins and Eloff, 2007). It also should serve as a prominent statement to the outside world about the organizations commitment to information security. An information security policy is often considered to be a living document, meaning that the document is never finished but is continuously updated as technology, regulations and business requirements change. The information from systematic monitoring should serve as a critical input to evaluation, formulation, implementation and design of the information security policy. The information security policy should be seen not only as an artifact document of the organization to enforce best information security practices but also should identify details of what is acceptable or unacceptable and what is reasonable behavior from the employees in order to ensu re sound security of information. Information security policy should be sustainable. Information security covers people and process issues as well as technology. The design of information security policy in an organization should be integrated into a process that involves employee usability testing and input from various regions, regulations, industry standards and business units. An information security policy is the necessary foundation for a sound organizational information security. Information security policy should be able to enhance business operations by reducing risk, ensuring protection of organizational critical information assets and decreasing information systems security management costs as well as to improve information systems operations while also supporting the demands of internal and external compliance. Since many of these policies require human involvement, for example employee and customer actions, the goals should be measured and checked if they are met only if such human activities can be influenced and monitored and if positive outcomes have incentives while negative actions are sanctioned. The goal of this research study is to investigate how to design, create and maintain a sustainable information security policy using experimental methods and control focus groups in an organization. An effective information security policy should be based on a usability standard that can be achieved during the design techniques appropriate to implement sustainable information security policy. Importance of research problem The successful design of information security policy is critical in todays environment of rapid change and challenges in addressing information security policy compliance and effectiveness in organizations. The information security policy is the foundation on which a sound information security is built. As with any foundation, it must be well designed, and well constructed; it can then be trusted to support the organizations business objectives and goals effectively. It is essential that effective information security policy practices be in place in organizations to ensure the success of information security policy. Effective information security policy requires that users understand and follow the information security mission as described in the organizations information security policy. Flexibility and usability are essential elements of an information security policy life cycle, particularly of the design process of information security policy formulation and implementation. An information security policy needs to be sustainable and not rigid. While the importance of the information security policy in ensuring the security of information is acknowledged widely, to date, there has been little empirical analysis of its design, impact or effectiveness in this role. Designing sustainable information security policy is critical to protecting the organizations information systems and assets. The consequences of violating such as information security policy might be extensive and expensive. The organizations information security policy should be written with a clear understanding of the expected outcome and the need to be flexible and usable. The information security policy should incorporate clear definitions and user responsibilities (Gaunt 1998). It should also aim to influence behavior and turn employees into participants in the organizations efforts to secure its information assets. Information security policy plays an important role in preventing, detecting and responding to security threats and breaches. Organizations should have security controls to protect their information. One of the most important controls, according to Hone and Eloff (2002), is the information security policy. The information security policy is likely to be ineffective if it is not written well, understood, followed and accepted by all employees. The results of this study will help practitioners understand how an organization can design sustainable information security policy to achieve effective information security. Research argument The information security of an organization might be left in a less effective state in situations where information security policy is not followed by employees. Employee perception, in some instances, is that following the rules in information security policy interferes and gets in the way of doing their day-to-day work and their ability to accomplish their job tasks. This is because they feel as though this approach is cumbersome and a waste of time. An employees failure to comply with the information security policy is a key concern of information security practitioners and organizations. According to Desman (2002) information security is not a technical issue, but rather a human issue, therefore the most significant threat to the security of information in an organization is its employees (Gaunt 1998). Information security policy should be fair, reasonable, understandable, flexible and usable. If an information security policy is not flexible and usable, employees will not follow it and it will break. According to Besnard and Arief (2004), the design of security products and information security policy should rely more on the rules of human-computer interaction. The employees, independent of their knowledge and intellect, should be able to read an organizations information security policy understand, follow, comply and adhere to it. One of the ways to implement good information security practices in an organization is to ensure that a detailed information security policy is in place. The content of the information security policy is particularly significant, as it should be monitored for any changes after it is adopted to attain relevance and an understanding of whether there were changes due to the policy or program. According to Gaunt (2000) user participation in the development of an organization information security is necessary if it is to achieve wide acceptance. Problem Relevance According to Hone and Eloff (2002) one of the most important information security controls in an organization is the information security policy. However, this important document it is not always easy to put together and develop. Some organizations derive their information policy from business goals, service level agreements, industry best practices, and International Standard Organization standards such as ISO 27000, or copy paste from other ready made policy templates found or procured from textbooks or online resources. Content in information security policies differ according to the type of organization: for example, corporations, academic institutions, government, and within departments such as information technology, human resources, legal, and finance to name a few. The degree of guidance varies from very specific references of what to do or not to do and sanctions of not following the rules. Sanctions affect employees actual compliance with information security policy. According to Bia and Kalika (2007), the decision to formulate an information security policy, for example, a policy of acceptable use, occurs when the organization has experienced problems, conflict, damage, or business loss because of improper use of information security rules. The application of a security policy is considered essential for managing the security of information systems. Implementing a successful information security policy in an organization, however, is not a straightforward task and depends on many factors (Karyda, Kiountouzis and Kokolakis, 2004). Sometimes, employees view the information security policy as an obstacle and a barrier to progress and, in an effort, to do their job more efficiently, employees might not follow the rules set in the information security policy document. Despite the fact that organizations have information security policy in place, more often than not, the application of information security policy fails to attain its goals. To ensure that information security policy is effective, information security professionals must first understand the social elements, including cultural and generational variances that affect employee behavior and perceptions about information security policy (Cisco, 2008). According to Baskerville and Siponen (2002), strict access controls imposed during fast growing organizational changes can become an obstacle by limiting access to information thereby threatening the organizations survival. This problem is one of limiting organizational emergence because of limited information access and presents conflicting and stringent demands for security policy making. Unexpected business opportunities may require actions that conflict with their information security policy. Some of the problems facing organizations are of employees not following the information security policy, which reflects the social nature of human beings. According to Kabay (2002), an information security policy challenges employees to change the way they think about their own responsibility for protecting the organizations valuable information. Attempting to impose information security policy on unwilling employees results in resistance both because stricter information security procedures make jobs more difficult and because people do not like to be told what to do. The process of design and development of information security policy plays an important role in the life cycle of an information security policy and affects how people feel about the information security policy and whether they see rules as a needless imposition of power or an expression of their own values. Unfortunately, an information security policy conflicts with most peoples view of reality: for example, an empl oyee showing sensitive information to someone who does not have the appropriate level of authorization to view such information because they both work on the same project team. However, if users fail to comply with the rules, an information security policy can help deter abuse (Straub and Nance 1990). Although having an information security policy in an organization is essential, it is not enough to ensure an employees compliance with it. Therefore, the aim of this paper is to understand what factors should be considered in the design of a sustainable information security policy in order to motivate employees to comply with the information security policy and understand how important it is. Definitions of Terms For the purposes of this paper: Information security policy: by definition, an information security policy refers to a clear, understandable comprehensive and well-defined plan, rules, and practices that regulate access to an organizations system and the information included in it. It is defined as the security policy in a document that states in writing how an organization plans to protect the companys physical and information technology assets. Information policy: is defined as the combination of laws, regulations, rules, and guidelines that steer the creation, management, and use of information that greatly shapes the roles of information in society. Information policy includes a range of issues related to freedom of information, privacy, secrecy, security, intellectual property, and information and communication technologies among other policy areas. Information system security: is defined as the state of being free from unacceptable risk. Thus, information security focuses on reducing the risk of computing and communication systems, especially in regard to the misuse, destruction, modification or inappropriate disclosure of information either by intent or accident. Product design and development: in this paper refers primarily to the design and development of new information security policy. Research questions and Hypothesis. The main research question for this study is formulated as: How to design sustainable information security policy in an organization? Hypothesis: H1: Is there a significant difference between flexibility and usability? H2: Is there a significant relationship between flexibility and usability? H3: If an information security policy is usable then is there a need for sanctions? H4: If an information security policy is flexible then is there a need for rewards? Reference Agarwal, R and Sambamurthy, V. (2002). Principles and models for organizing the IT function. MIS Quarterly Executive, 1(1), 1-16. Baskerville, R., and Siponen, M. (2002). An information security meta-policy for emergent organizations. Logistics Information Management, 15(5/6), 337-346. Besnard, D. and Arief, B. (2004). Computer security impaired by legal users. Computers Security, 23(3), 253-26. Bia, M., and Kalika, M. (2007). Adopting an ICT code of conduct: An empirical study of organizational factors. Journal of Enterprise Information Management, 20(4), 432-446. CISCO. Data leakage worldwide: The effectiveness of security policies, 2008, Retrieved March 29 2010 http://www.cisco.com/en/US/solutions/collateral/ns170/ns896/ns895/white_paper_c11-503131.pdf Da Veiga, A., Martins, N., and Eloff, JHP. (2007). Information security culture validation of an assessment instrument. Southern African Business Review, 11(1), 147-166. Desman, M.B. (2002). Building an information security awareness program. Boca Raton, FL, Auerbach Publications. Doherty, NF., and Fulford, H. (2006). Aligning the information security policy with the strategic information systems plan. Computers Security, 25(1), 55-63. Eloff, JHP., Labuschagne L, and Badenhorst KP. (1993) A comparative framework for risk analysis methods. Computers and Security, 12(6), 597-603. Gaunt, N. (1998). Installing an appropriate IS security policy in hospitals. International Journal of Medical Informatics, 49(1), 131-134. Gaunt N. (2000). Practical approaches to creating a security culture. International Journal of Medical Informatics, 60(2), 151-157. Hone, K., and Eloff, JHP. (2002). Information security policy what do international security standards say? Computers and Security, 21(5), 402-9. Kabay, M. (1994). Psychological factors in the implementation of information security policy. EDPACS, The EDP Audit, Control, and Security Newsletter, 11(10), 1-10. Karyda, M., Kiountouzis, E., Kokolakis, S. (2005). Information systems security policies: a contextual perspective, Computers and Security, 24(3), 246-260. Lapke M., and Dhillon, G. (2008). Power relationships in information systems security policy formulation and implementation. European Conference on Information Systems, 16, 1358-1369. Siponen, M., and Iivari, J. (2006). Six design theories for IS security policies and guidelines. Journal of the Association for Information System,s 7(7), 445-472. Thomson, K. L., von Solms, R., and Louw, L. (2006). Cultivating an organizational information security culture. Computer Fraud and Security, 10, 7-11. Straub, D.W., and Nance, W.D. (1990). Discovering and disciplining computer abuse in organizations: A field study. MIS Quarterly, 14(1), 45-60. Warman, AR. (1992). Organizational computer security policy: the reality. European Journal of Information Systems, 1(5), 305-10. Zhang, Y., Liu, X., and Wang, W. (2005). Policy lifecycle model for systems management. IT Professional, 7(2), 50-54.